smart Europe GmbH
Chief Executive Officer, smart UK Automotive Ltd.
Mr. David Browne serves as CEO of smart UK Automotive Ltd. With over 25 years of experience in the auto industry, he is responsible for building the smart brand within the UK.
After graduating from Aston University with a business degree in 1994, David initially joined Rover Group before working in a variety of sales, product and marketing roles with BMW Mini, Ford, Aston Martin and Jaguar Land Rover.
At Aston Martin, David led the sales team through its biggest growth phase, working closely with the global retailer network, particularly in the UK. Working within the global marketing team at Jaguar Land Rover, he was responsible for the relaunch of the Discovery brand and the product launch of Discovery Sport, Jaguar E-PACE and Jaguar I-PACE, the company’s first electric vehicle.
More recently, David worked on a number of projects relating to electrification and other key challenges facing the industry, from autonomy to alternative ownership models.
As a passionate advocate for electric vehicles, David is building the brand further within the UK, working closely with the retailer network and delivering a truly outstanding experience for smart customers.
As of May 2021, he has taken over the role as CEO smart UK Automotive Ltd.