Wolfgang Ufer

smart Europe GmbH

Chief Excecutive Officer, smart Germany



Mr. Wolfgang Ufer serves as CEO of smart Germany. In this function he builds up the national smart organisation for the largest market in Europe.


After finishing his university degree in international business with different stations in Europe and the U.S., Wolfgang started his career in 1999, joining the newly established eBusiness of Mercedes-Benz. In his following role as Head of BDC & Lead Management, Wolfgang was responsible for the development and rollout of Business Development Centres in many European dealerships. In 2009, he took over a new task at Mercedes-Benz Luxembourg as a board member for Marketing, Product Management & Business Development. During this time, he successfully managed to reposition Mercedes-Benz in the Luxembourg market.


Wolfgang returned to Stuttgart in 2013, taking over the position of Head of smart Cities. For the next five years he was responsible for steering and developing more than 40 strategically selected cities in China, NAFTA and Europe, increasing smart sales in the metropolises where the car could fulfil its true potential.


Following the foundation of the new joint venture, Wolfgang joined the smart transformation project in 2018 to set up a new smart organisation and develop a future-proof business model for the brand.


As of January 2021, he has taken over the role as CEO smart Germany.