smart X BRABUS - A new chapter for a proven partnership
This exceptional smart #1 collaboration makes our automotive-heart beat faster. Continuing a 20-year legacy into the e-mobility era, smart and BRABUS, the world's largest independent automotive refinement specialist and exclusive supercar manufacturer, have partnered up to co-create the urban all-electric performance driving experience with an iconic edition – the all-new smart #1 BRABUS.
Front view: the smart #1 BRABUS.
A new level of exclusivity and performance for the smart #1: the new BRABUS.
smart and BRABUS are pushing their successful long-standing partnership to the next level. Both companies share a common mindset to go above and beyond the average. Working together on unique products, directly tailor-made to the customers wants and needs, has always been and will be the core of the collaboration. With the smart #1 BRABUS both companies make a joint commitment to create a unique and innovative e-mobility platform which unifies design, technology, connectivity, performance, and exclusivity while purely focusing on the user and their driving experience.
Discovering all new features of the smart #1 x BRABUS line.
Exclusive vehicles by BRABUS
BRABUS creates modern, individual luxury. With innovative technology, high-quality materials, attention to detail and tasteful, dynamic aesthetics, the company develops products with a wow factor that put customers in the limelight. In the heart of the Ruhr area, Bottrop has been the home of BRABUS in North Rhine-Westphalia for more than 45 years. From here the brand is working every day on new, innovative and exciting products for its customers from more than 100 countries.
Rooftop view: the smart #1 BRABUS.
Constantin Buschmann/ CEO BRABUS “Over the past 20 years, smart and BRABUS have co-created a high-performance urban legend and won the hearts of countless enthusiasts. We are excited to continue our two-decade partnership with smart into the e-mobility era. At BRABUS we always push forward, more innovation, more performance, more exclusivity, more fun – but also more safety, more eco-friendliness, more sustainability. The combination of these factors makes our two brands the perfect partners.
Constantin Buschmann/ CEO BRABUS.
About Brabus:
FOUNDED 1977
EMPLOYEES > 300
COUNTRIES ACTIVE IN > 100
HEADQUARTER Bottrop, DE
INDUSTRY Luxury mobility
Please find out more in the exclusive interview between Björn Schick (CXO/ Customer Experience smart Europe) and Constantin Buschmann (CEO BRABUS):
Press contact:
Steven Peddie
Head of Public Relations and Communications smart Europe GmbH
Email: eu.communications@smart.com