27
March
2023
|
10:24
Europe/Amsterdam

Design details of the all-new smart #3 officially unveiled

Summary

•       smart has unveiled the preliminary design details and official name of its first-ever sports utility coupé: the all-new smart #3. It will be the second model to launch following the renewal of the smart brand.

•       The new smart #3 is an all-electric SUV coupé with a sporty and avant-garde design.

•       Sharing the same design philosophy as the smart #1, the Mercedes-Benz global design team has created an even sportier interpretation of the brand’s visual identity.

•       Crafted with a dynamic stance, shaped by organically connected lines and athletic curves, the smart #3 fuses vibrancy with elegance, and will premiere at Auto Shanghai 2023 on 18 April.

•       High-resolution images of the design of the smart #3 are available here.

 

Design details of the all-new smart #3 officially unveiled 1
Pencil sketches of the exterior design of the new sports-utility coupe smart #3 
 

Milton Keynes, UK, 27 March 2023. The intelligent, all-electric, premium car brand smart has released preliminary design details and the official name of the second model set to launch since the brand’s renewal. The new smart #3 is an all-electric SUV coupé with an outstanding sporty and avant-garde design.

Mercedes-Benz global team’s sporty re-interpretation of a progressive design 

Like the smart #1, the interior and exterior design of the smart #3 is a creation of the Mercedes-Benz global design team. Blending sportiness and dynamism with elegance and beauty, the truly original exterior of the smart #3 is defined by athletic curves and smooth, seamless lines. The result is an emotionally charged design that is defined by vibrancy and energy.

"This muscular, yet elegantly sensual and perfectly balanced attraction of opposites makes the design an important milestone in the evolution of smart’s premiumness’ core value," said Gorden Wagener, Chief Design Officer of Mercedes-Benz AG. “The design of the #3 is emotionally confident, attracting and even thrilling the viewer.”

Design details of the all-new smart #3 officially unveiled 3
Pencil sketches of the seat design for the new sports-utility coupe smart #3 
 

Ready to excite from inside and out

The design is further accentuated by a range of stand-out details. At the front, slimmed down LED headlights are paired with a strong “shark nose” and an A-shaped wide grille. On the sides, the prominent two-tone roof meets with the smooth, continuous e-line that connects the A-pillar and C-pillar, creating an elegant and sporty fastback silhouette. The large, eye-catching alloy wheels add a powerful element, while scooped cooling ducts leave no question as to performance intent.

Dirk Adelmann, CEO smart Europe, said: “After launching the smart #1, we are excited to present the second model since our rebranding: The smart #3. It will be unveiled at Auto Shanghai and the car will be a vital element of our product portfolio that enables us to further shape urban mobility.”

From the rear, sketches show the smart #3 with a confident curvature created by the prominent spoiler, C-pillar, and strong rear fender and bumper. The look combines athletic appearance with elements of premium, progressively modern features, such as tail lights with pixelated elements.

The smart #3 extends the new product range established by the smart #1, which has made its European market debut and is set to arrive in the UK in summer this year. Further details on the new smart #3 for the European market will be released at a later stage.
 

Notes to Editors:

High-resolution images of the design of the smart #3 are available here.
 

UK Media Enquiries E-mail:

media.uk@smart.com
 

UK Media Contacts:

Louise Willmott – 07960 062214
James Coghlan – 07780 876007
Dafydd Wood – 07956 753816

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Europe press contact: 

Steven Peddie
Head PR & Communications
eu.communications@smart.com