open your mind to new heights smart Announces UAE Launch of the smart #1 and #3 at Dubai’s Burj Khalifa

• smart is showcasing its new brand claim, ‘open your mind’, on the global stage, with a spectacular event and light show at the Burj Khalifa signifying the brand’s arrival at new heights.
• During the event, smart announced the UAE launch of the smart #1 and #3, together with the #1 and #3 BRABUS versions, in a memorable vehicle unveiling with local strategic partner AW Rostamani.
• Highlights of the event included the illumination of the Burj Khalifa with the smart logo and a vehicle animation, a magnificent fountain show and inspirational collaborations with artists, together representing the brand’s drive to achieve new heights in the UAE and beyond.

(October 24, 2024, Dubai) smart was born with the vision of exploring the best solutions for future urban mobility and is showcasing its new brand claim, ‘open your mind’, on the global stage. A spectacular event and light show tonight at the Burj Khalifa has signified the brand’s arrival at new heights. During the event, smart announced the UAE launch of the smart #1 and #3, together with the #1 and #3 BRABUS versions, in a memorable vehicle unveiling with local partner AW Rostamani. Highlights of the event included the illumination of the Burj Khalifa with the smart logo and a vehicle animation, a magnificent fountain show and inspirational collaborations with artists, together representing the brand’s drive to achieve new heights in the UAE and beyond. The UAE launch marks the introduction of smart's new generation of vehicles to the Arabian market.

The illumination of the Burj Khalifa

smart’s new brand claim "open your mind" is a visionary call to action that elevates the brand to new heights by embracing three core pillars. Through Inspirational Co-Creation, smart fosters a collaborative environment where creativity collides across borders, sparking unique inspiration. The Contemporary Premium pillar redefines the concept of ‘premium’ for the contemporary era, blending sophisticated Mercedes-Benz designs with cutting-edge technology. Mindful Technology ensures that each innovation is purposeful and enhances the user experience to the fullest.

The UAE Launch of the smart #1 and #3 at Dubai’s Burj Khalifa

Mandy Zhang, Global CMO of smart Automobile said "smart is on a drive to achieve new heights of development. ‘open your mind’ is more than just a brand claim - it's a philosophy that guides every innovation and decision. Launching the smart #1 and #3 in Dubai, where special heritage meets cutting-edge technology, mirrors our vision perfectly. We look forward to working with AW Rostamani to help transform urban lifestyles for our customers with creativity, sustainability, and like Dubai’s architecture, a continuous push towards new heights of excellence and innovation."

smart’s New Brand Claim "open your mind"

As deep local roots and a diverse investment portfolio, AWR is the ideal local partner for smart. establishing exclusive brand outlets across the country to ensure that all visitors enjoy the unique smart customer experience.

Dubai's future-looking environmental policies and the ambitious Clean Energy Strategy align perfectly with smart's vision for sustainable urban mobility. The UAE market is poised for rapid growth in electric vehicle adoption, making it a strategic region for smart's global market expansion.

smart and AW Rostamani Group Together to Expand into the UAE Market

Mr. Michel Ayat, CEO of AW Rostamani Automotive said, " The smart brand has a rich heritage, we are positioned to take the UAE market by storm. With AW Rostamani Group’s decades of success in automotive leadership in the UAE market where diversity, culture, innovation and businesses thrive, the stars have aligned for us to open our mind to greater heights together."

Following a "China-Europe, dual-home" global development strategy, smart continues to grow its business footprint worldwide, now covering 31 markets in China, Europe, the Middle East, Southeast Asia, Oceania, and Latin America. With R&D centres in China and Europe and the recent world premiere of the bold and boxy smart #5 in Byron Bay, Australia, smart continues to push the boundaries of premium electric mobility worldwide. The partnership between smart and AW Rostamani is the latest chapter in smart’s rapid development. Stay tuned for more details on the rollout of smart vehicles in the UAE and beyond.

The smart #1 and #3