Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In 2019, smart Automobile Co., Ltd. was officially established. With a forward-looking "China-Europe dual-home" global development strategy, smart is committed to developing into a world-leading, new-premium, intelligent and all-electric auto brand.
smart has completed a comprehensive renewal of its brand, product and business model. The new generation all-electric product development is led by the smart R&D team, with the Mercedes-Benz global design team responsible for vehicle design, and the product portfolio now expanded into more market segments. As the renewed brand's first compact all-electric SUV, the smart #1 made its world premiere in April 2022, with initial deliveries in China followed by Europe. The second model, the thrilling new-premium smart #3 SUV coupé, made its world premiere in April 2023. In 2026, smart will focus on expanding into new markets, upgrading its smart care customer service system, and introducing two strategic models – the smart #2 and #6. These initiatives will drive the brand into its next stage of development in its Year of Opening New Frontiers.
To further enhance its global operations, smart has established marketing and sales centres across China and Europe. Founded in June 2020 as a wholly owned subsidiary of smart Automobile Co., Ltd., smart Europe GmbH is headquartered in Leinfelden-Echterdingen near Stuttgart, Germany. smart Europe's international team is responsible for all sales, marketing and after-sales activities for the next generation of smart products and services in the European market.