With smart #1 and #3 showcased at the runway smart Ignites Inspiration at Brisbane Fashion Month

• smart is making a splash at Brisbane Fashion Month, with smart #1 and #3 showcased at the runway, aligning with contemporary fashion designers in a unique convergence of style and innovation backing the new brand claim ‘open your mind’.
• In partnership with Lei Shing Hong Group, smart is deeply cultivating and making long-term inroads in the Australian market.

(October 18, 2024, Brisbane) Following the successful launch of the #1 and #3 in partnership with Lei Shing Hong Group in Australia, as the exclusive vehicle partner, smart is aligning with contemporary fashion designers in a unique convergence of style and innovation at Brisbane Fashion Month (BFM), telling unique stories and igniting new inspiration, backing the new brand claim ‘open your mind’.

Brisbane Fashion Month is a month-long series of events that showcases the best of Queensland's fashion community. The perfect visual alignment of smart’s new generation vehicles against the backdrop of a contemporary fashion show is a testament to the brand’s integration of premium design with cutting edge style. A smart #1 show car is also making an appearance at BFM, along with its more muscular sibling the smart #3. The smart #1 and #3, designed in collaboration with the Mercedes-Benz Global Design team.

The creative collaborations with notable fashion designers and icons alike highlight the positive co-creative synergy embodying the open minded co-creation of smart. Emily Gradon, with her brand Tribe Tropical, and Chamani, through her eponymous label, both highlight how contemporary fashion can intertwine with themes of health, empowerment, and environmental awareness, mirroring the values embedded in every smart vehicle, and another inspiration resonance of the derivative art IP of ’open your mind’ - smart COLLECTION.

Partnering with LSH, smart's participation in BFM indicates the sign of sustainable and long-term development in Australia. Looking ahead, Australia is poised to be a pivotal market for smart. As we embrace the future with ‘open your mind’, we will explore new possibilities to redefine urban mobility worldwide together with our customers.