smart #5 Wins Red Dot Award for its Intuitive Human-Machine Interface

The smart #5 has been honored with the “Red Dot Award: Brands & Communication Design” for its human-machine interface (HMI)

• The smart #5 has been honored with the “Red Dot Award: Brands & Communication Design” for its human-machine interface (HMI) with high-resolution displays and infotainment features.
• Styled by Mercedes-Benz, the smart #5 HMI convinced the jury with a clear design language and up-to-date technology to ensure a seamless and interactive usage.
• Powered by the AMD V2000 chipset and build on the Unreal 3D engine, the operating system of the smart #5 manages real-time effects crucial for a responsive, smooth and visually engaging experience.

October 22, 2025, Hangzhou, China. The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine interface) has now been honored with the Red Dot Award for Brands & Communication Design in the “Interface & User Experience Design” category.

The smart #5's human-machine interface embodies the brand's “Love, Pure, Unexpected” design philosophy, creating a distinctive digital visual experience for users. The new User Interface integrates a 3D environment and features a clear, intuitive and readable low-poly style, which is characteristic of the smart brand. The interface offers individually selectable home screen designs – including Planet, Vehicle, Navigation and Customized Scenario – allowing users to personalize their screen content. Powered by the smart Operating System, the HMI elevates the user interaction through refined visualizations, smooth transitions, and engaging animations, creating a dynamic and futuristic-looking user interface. The advanced AMD V2000 chipset, paired with two 13-inch AMOLED displays, ensures a seamless user engagement.

The advanced AMD V2000 chipset, paired with two 13-inch AMOLED displays, ensures a seamless user engagement.

Kai Sieber, Mercedes-Benz Design, Head of smart Design, said, “Receiving this recognition from the Red Dot jury is a true honor. The HMI of the smart #5 strikes a fine balance between cutting-edge technology and premium aesthetic in its overall styling, delivering an immersive and layered interaction experience for our customers. Along with the previous Red Dot Product Design Award, this accolade recognizes the excellence of the smart #5 in both its physical design and the way it connects with its customers.”

Kai Sieber, Mercedes-Benz Design, Head of smart Design

Safety and comfort are supported by the integrated augmented reality (AR) technology on the 25.6-inch head-up display (HUD), that projects real-time road conditions, lane guidance and other critical information directly into the driver’s field of view. Modern generative Artificial Intelligence functions further enrich the driving experience and support natural and intuitive commands even in complex driving situations: The enhanced AI-supported voice control function provides guidance and hands-free control of numerous vehicle functions.

smart #5: globally recognized for design, safety, and exceptional user experience

As smart’s first-ever premium mid-size SUV, the smart #5 has gained international recognition – recently earning the Red Dot Product Design Award, the Red Dot Brand & Communication Design Award, and a five-star safety rating from Euro NCAP. This underlines smart’s ambition to consistently delivering premium design, uncompromising quality and exceptional user experiences with the electric product portfolio.