Further Expansion in Africa: smart Launches Full Product Family in Morocco

smart has signed a general distributor agreement with Auto Nejma

• smart launches its complete model lineup - smart #1, #3, and #5 – in Morocco.
• Through its partnerships with Auto Nejma, smart products will be available in 5 cities in Morocco by the end of this year.
• smart has expanded its global presence to 39 markets.

(October 17, 2025, Hangzhou, China/Casablanca, Morocco) Through its strategic partnership with Auto Nejma, smart has launched the smart #1, #3, and #5 in Morocco. The launch marks the first time smart has introduced its full product portfolio simultaneously in a new market, beginning with a shop-in-shop activation at the Mercedes-Benz store in Casablanca. With all 3 smart models having earned Red Dot Design Awards and five-star Euro NCAP safety ratings, the lineup is well positioned to meet Morocco’s growing demand for sustainable mobility. Building on its recent introduction of the #1 and #3 in Egypt, smart's entry into Morocco marks its second African market, accelerating the brand's global expansion.

smart launches its complete model lineup - smart #1, #3, and #5 – in Morocco

Ms. Mandy Zhang, Global CMO of smart, said: “Launching our complete product family from day one is our invitation to Moroccan customers to fully 'open your mind' to smart’s premium, electric mobility. The dynamic Moroccan market is a fitting stage for this milestone launch and a key next step for smart in Africa. Together with our partner Auto Nejma, we’re excited to bring the all-electric smart experience to Morocco.”

Ms. Mandy Zhang, Global CMO of smart

Mr. Adil Bennani, Managing Director of Auto Nejma, said: “This is a landmark day as we officially launch smart’s incredible vehicle family to Morocco. In partnership with smart, Auto Nejma is collaborating to deliver a premium ownership experience for Moroccan customers that encompasses elevated retail experiences, convenient service solutions, and more while embodying sophistication, sustainability, and innovation.”

Mr. Adil Bennani, Managing Director of Auto Nejma, with the smart #3

Styled by Mercedes-Benz, the smart #1, #3, and #5 embody the design elements of ‘Love, Pure, Unexpected.’ The compact SUV smart #1 features a pure, futuristic streamlined exterior that blends aesthetics with aerodynamics. The smart #3 SUV coupé stands out with its sporty, muscular profile and dynamic energy, delivering excitement inside and out. The smart #5 is not only the boldest and most distinctive smart to date, but also the most spacious, versatile, and technologically advanced. Through collaborating with Auto Nejma, smart products will be available in 5 cities including Rabat, Casablanca, Marrakesh, Tangier and Agadir in Morocco by the end of this year.

Driving forward its international development, smart continues to expand its footprint to 39 markets across China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Africa, and Latin America. As this expansion advances, smart introduces its full lineup of innovative, premium models to meet customer needs worldwide, staying true to brand claim of ‘open your mind’.