smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility

smart kicked off its presence at IAA Mobility 2025 in Munich

• smart kicked off IAA Mobility 2025 with a curated press conference, providing news on brand and product level at Europe’s largest automotive event
• Strong interest from international industry and media experts marked the start of the exhibition, engaging in exchange on the next chapter of electric mobility
• The world premiere of the exclusive smart #3 Keith Haring “Celebrating the Streets” art car captivated attendees, highlighting smart’s blend of innovation and design

September 9, 2025, Hangzhou, China /Leinfelden-Echterdingen, Germany. smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 2025 in Munich with a lively Monday morning press conference. The event at the company’s IAA Summit booth marked an important milestone with the confirmation of the upcoming smart #2, generating interest among industry experts and media alike. Attendees also experienced the world premiere of the exclusive smart #3 Keith Haring “Celebrating the Streets” art car, which showcases smart’s innovative design philosophy and inspirational co-creation. Throughout the day, numerous conversations took place at the exhibition stand focusing on the current and upcoming product portfolio, as well as on the continued evolution of the smart brand in Europe and globally. At IAA, smart is presenting its entire all-electric vehicle portfolio for the first time together at a major European automotive show. The successful launch of the smart #5 in most European markets was a key topic of discussion, underscoring smart‘s growing momentum in the premium electric mobility segment.

At the “smart Mobility Talk” on Monday morning, smart Europe CEO Dirk Adelmann confirmed in front of the press conference attendees that the smart #2 will become a new addition to the product portfolio of smart. He was joined by Dr. Tilo Schweers, Vice President Research & Development at smart Europe, and Kai Sieber, Mercedes-Benz Design, Head of smart Design, who shared details about the final development stage of the new all-electric city car. With the reinvention of this very compact two-seater, the company is responding to the wishes of its community and brand enthusiasts. With the support and trustful partnership of its shareholders and investors, smart is currently working on the decisive design and engineering development stages. The goal is to present the series-production model of the smart #2 in Europe as early as fall 2026.

World premiere of the smart #3 Keith Haring “Celebrating the Streets” art car at IAA Mobility

One highlight of smart’s press conference at IAA Mobility was the world premiere of the specially designed smart #3 Keith Haring “Celebrating the Streets” art car. The new model has a strong connection to urban culture and represents a creative continuation of the brand’s Keith Haring art car co-creation first introduced during Auto Shanghai in April 2025. Following the presentation, the smart #3 Keith Haring Edition – featuring subtle accents inspired by this one-off art car – will be displayed from Tuesday at the IAA Open Space smart booth.

smart #3 Keith Haring “Celebrating the Streets” art car

Mr. Kai Sieber, Mercedes-Benz Design, Head of smart Design: “The smart #3 Keith Haring ‘Celebrating the Streets’ art car is a statement for urban art and creativity – a magnificent combination of Keith Haring’s iconic style and the modern smart #3 with its flowing lines. This joint creation is a tribute to urban culture and a call to view city life as a creative playground.”

The smart #5 sets the standard for modern technology and innovation among electric vehicles even beyond its segment: the mid-size family SUV convinces with its battery performance and very fast charging – from 10 to 80% SoC in under 18 minutes with up to 400 kW under optimal conditions. The smart #5 also offers highest levels of safety, a design that recently won the Red Dot Design Award, extensive connectivity and infotainment functions, and an intelligently arranged passenger compartment.

The smart #5 sets the standard for modern technology and innovation

From the compact smart #1 to the lifestyle-oriented smart #3, and the progressive smart #5, smart offers a portfolio of electric vehicles tailored to the diverse needs and lifestyles of its customers. With a product strategy that combines innovative technology and premium design, smart develops electric vehicles that not only deliver top performance but also resonate with urban communities and lifestyle-conscious drivers.

smart EV portfolio at the IAA Open Space booth