Contemporary Adventures Await The All-New smart #5 is Ready to Stun the World

• smart has announced the date and an unexpected location for the world premiere of its first ever premium mid-size SUV, the smart #5.
• The bold and boxy ‘Contemporary Adventurer’ is scheduled to be unveiled on August 28 in Australia, with the event due to be live streamed globally.
• The #5 is designed to expand the customer’s urban life with stylish outdoor experiences and is a testament to smart brand’s growth and commitment to premium innovation.

(August 5, 2024, Australia) smart, the premium intelligent all-electric automobile brand has announced the date and an unexpected location for the world premiere of its first ever premium mid-size SUV, the smart #5. Sporting only slight variations from the smart #5 Concept released back in April this year, the production version of the bold and boxy ‘Contemporary Adventurer’ is scheduled to be unveiled on August 28 in Australia, with the event due to be live streamed globally.

Embodying smart’s new brand claim, ‘open your mind,’ the smart #5 is designed to inspire adventure that goes beyond conventional boundaries. True to its ‘Contemporary Adventurer’ tag, the vehicle is emblematic of the adventurous spirit of outback exploration, while retaining the comfort and feel of a contemporary premium SUV. Australia’s rich road-trip culture makes Australian an ideal backdrop for the launch of the #5, matching perfectly with the model’s adventurous soul and ability to cater to the free-spirited and the brave. Meanwhile, selecting Australia as the world premiere stage of #5 also demonstrates the brand's commitment to the market since its official comeback earlier this year. The smart #1 and #3 will celebrate their Australian debut in the meantime.

A brainchild of the Mercedes-Benz global design team, the #5 is a true continuation of the ‘Sensual Producty’ design philosophy employed by the new generation product portfolio. The model is intended to expand the customer’s urban life with stylish outdoor experiences and is a testament to smart brand’s growth and commitment to premium innovation.

Ms. Mandy Zhang, Global CMO of smart, said "We are thrilled to soon introduce the smart #5, a vehicle that not only promises a premium, adventurous experience but represents the latest embodiment of our vision for future mobility and brand claim – ‘open your mind’. As part of our bold move beyond urban confines, #5 is created with the mission of inspiring the community to embrace and relish every possibility of life. Encounter the unexpected, in a smart way.”

Stay tuned for the global live stream of the world premiere and witness the unveiling of the smart #5, where premium BEV technology meets outdoor adventure. Discover how smart is redefining mobility and why, indeed, life is best without manuals.