smart Enters Saudi Arabia Market Through Strategic Partnership with Juffali Automotive Company

smart and Juffali Automotive Company signed a general distribution agreement during the Chengdu Motor Show

• smart announces strategic partnership with Juffali Automotive Company, an automotive distributor in Saudi Arabia and authorized general distributor of Mercedes-Benz since 1959.
• The smart #1 and #3 will be available at Juffali showrooms in Riyadh, Jeddah and Dammam in 2026.
• Saudi Arabia becomes smart's 39th global market.

September 1, 2025, Hangzhou/Riyadh. smart is expanding its presence in the Middle East with entry into the Saudi Arabian market through a strategic partnership with Juffali Automotive Company, an automotive distributor with over six decades of experience representing Mercedes-Benz in the country. The two companies signed a general distribution agreement during the Chengdu Motor Show. Through the partnership, smart expands its global footprint to 39 markets across diverse regions including China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Latin America and Africa.

Ms. Mandy Zhang, Global CMO of smart, said: "There's something truly exhilarating about entering a new market for the first time – it never gets old for me. 'open your mind' encourages us to embrace new perspectives and boldly pursue the 'power of firsts,' and our entry into Saudi Arabia perfectly exemplifies this spirit. Saudi Arabia is not only one of the region's economic powerhouses but also a market increasingly focused on sustainable mobility solutions. We're thrilled to partner with Juffali to introduce Saudi consumers to smart's distinctive blend of premium design and intelligent urban mobility."

Mr. Chenghez Khan, CEO of Juffali Automotive Company, emphasized: " Introducing smart to the Saudi market represents an exciting new chapter in our automotive portfolio. These vehicles offer precisely what Saudi customers are increasingly seeking – sophisticated urban mobility combined with intelligent technology. We look forward to showcasing the smart lineup across our network of showrooms, providing our customers with truly forward-thinking mobility options."

Partnering with Juffali to bring Saudi consumers smart's premium design and intelligent urban mobility

Saudi Arabia presents a compelling opportunity for premium electric mobility. Consumers show a strong affinity for German automotive design, particularly Mercedes-Benz's heritage of premium quality and reliability, creating an ideal foundation for smart's entry. smart's products resonate perfectly with this transition toward sustainable mobility solutions.

The smart #1, a compact SUV

The smart #3, a coupé-style SUV

The smart #1, a compact SUV, and the smart #3, a coupé-style SUV, will be available to Saudi consumers at Juffali showrooms across Riyadh, Jeddah and Dammam in 2026.