The smart #3 Celebrates its Indonesian Debut at GIIAS smart Partners with Inchcape to Return to Indonesia

• smart has officially announced its return to the Indonesian market at the prestigious Gaikindo Indonesia International Auto Show (GIIAS) via a strategic partnership with Inchcape, general distributor for Mercedes-Benz in the region.
• The new partnership aims to invigorate Indonesia's NEV market with a blend of innovative premium BEV products and an enhanced customer experience, highlighting the brand’s commitment to global growth and premium service.
• The smart #3 celebrates its local debut at the GIIAS Mercedes-Benz booth, set to be launched locally within 2024.

(July 17,2024, Jakarta/Hangzhou) In a significant new stride towards further expanding its global footprint, the premium intelligent all-electric auto brand smart has announced its return to the Indonesian market via a strategic partnership with Inchcape, a global leader in automotive distribution and general distributor for Mercedes-Benz in the region. The new partnership aims to invigorate Indonesia's NEV market with a blend of innovative premium BEV products and an enhanced customer experience, highlighting smart brand’s commitment to global growth and premium service.

The MoU signing ceremony got underway at the prestigious Gaikindo Indonesia International Auto Show (GIIAS) in Jakarta, where smart brought along two members of its new-generation product portfolio, the smart #3 BRABUS and smart #3 Premium. The smart #3 embodies an exciting and unexpected avant-garde spirit well-matched with the urban lifestyles of discerning Indonesian automotive enthusiasts. According to the latest plan, the smart #3 will be launched locally within 2024.

Ms. Mandy Zhang, Global CMO of smart said, "The beginning of a new partnership with Inchcape and smart’s return to the vibrant Indonesian market represent an important milestone for the brand. Together we aim to realize the true potential of the BEV market in Indonesia, revolutionize the concept of contemporary urban mobility and help to accelerate the country’s transition towards sustainable solutions."

Mr. Khoo Shao Tze, President Director of Inchcape Automotive Indonesia said, "We are delighted to witness smart’s return to Indonesia with an attractive portfolio of product offerings that we feel will invigorate the local BEV market. As owner of the largest Mercedes-Benz dealership network Indonesia, Inchcape is uniquely positioned to enable a thorough market penetration for smart and ensure the standards of premium service are consistently met. We look forward to working closely together developing the market for premium intelligent electric vehicles in Indonesia."

smart’s re-entry into Indonesia brings the brands global footprint up to 29 markets. Since the launch of its first new-generation product, smart has delivered over 100,000 units globally in just 20 months, setting a new industry record. Meanwhile, the smart product family continues to grow, with the highly anticipated smart #5 set to make its global debut in late August. In addition, an entirely new smart model will launch in 2025, expanding the brand’s scope into a whole new market segment. Following a "China-Europe, dual-home" global development strategy, smart continues to grow its business footprint worldwide.