Driving into Oceania’s Second Largest Market smart Begins New Partnership in New Zealand with Armstrong’s

• smart continues to "Sprint to the Next Level" in 2024 with the announcement of a new partnership with Armstrong’s, one of New Zealand’s largest independent automotive groups.
• The partnership will allow smart to leverage Armstrong’s extensive local network resources and experience in premium customer care.
• smart will expand its business in Auckland, Wellington, Christchurch & Dunedin.
• The smart #1 and #3 are expected to launch in the New Zealand market in the near future.

(Jun. 27, 2024, Wellington/Hangzhou) Driving ahead with a “Sprint to the Next Level” in global business development for 2024, the new-premium intelligent all-electric auto brand, smart, today announced the establishment of a new partnership in New Zealand. Joining hands with Armstrong's, known as one of the largest independent automotive groups in the country, smart will leverage its new local partner’s extensive network resources and experience in premium customer care. Armstrong's three self-owned Mercedes-Benz retail dealerships in Auckland, Christchurch & Dunedin will incorporate a shop-in-shop format to host smart showrooms. With smart’s return to New Zealand, the brand will provide the local market with premium all-electric vehicle sales and customer services, along with a comprehensive selection of offerings supported by Armstrong’s.

Ms. Mandy Zhang, Global CMO of smart Automobile said, " We are delighted to begin a new partnership with Armstrong’s. As the second largest market in Oceania, New Zealand provides an excellent opportunity for long-term sustainable growth, and with Armstrong’s proven experience in premium automotive services and customer care, we are confident in the road ahead together, and looking forward to developing the country’s intelligent NEV market and delivering a premium mobility experience to New Zealanders. As part of smart’s 'Sprint to the Next Level' this year, we are fastening the pace of global business network expansion, a more premium, intelligent smart is ready to open your mind. "  

Rick Armstrong, the owner and founder of Armstrong’s said, "We are very happy to begin a new partnership with smart. As one of the largest independent automotive groups in New Zealand, Armstrong’s recognizes the importance of building lifelong customer relationships. With a focus on exceptional quality and premium customer care, we put the experience at the centre of everything. Together with our solid sales and service footprint we look forward to co-creating a uniquely smart customer experience that goes beyond the car."

Since the launch of its first product, smart has delivered over 100,000 new-generation units globally. Following a "China-Europe, dual-home" global development strategy, smart continues to grow its business footprint worldwide, now covering 28 markets in China, Europe, the Middle East, Southeast Asia, and Oceania.