smart Presents All-Electric Portfolio and New Keith Haring Art Car at IAA Mobility 2025

smart will showcase its complete vehicle portfolio at IAA Mobility 2025

•  At IAA Mobility 2025, smart will present its full range of vehicles
•  European auto show premiere in Munich for the new smart #5
•  An exclusive art car in collaboration with the Keith Haring Foundation will be the sculptural highlight at the exhibition stand, combining design, creativity, and intelligent use of space

August 19, 2025, Hangzhou, China. smart, the premium intelligent electric automotive brand, will showcase its complete vehicle portfolio at IAA Mobility 2025 in Munich from September 8-14. The event will mark the first presence of the premium mid-size SUV smart #5 at a European auto show.

The smart #5, which recently won the Red Dot Design Award for Product Design, offers more space, versatility, and innovative technology than ever before. It is powered by an 800-Volt platform, enabling significantly extended range and fast charging capabilities. In addition to its up-to-date electric drive, the smart #5 features advanced driver assistance systems and an intelligent cockpit, setting new standards in ease of use and convenience for all passengers. With its spacious interior and features for flexibility in use in all its available lines, the latest addition to the smart product portfolio is designed to meet the diverse needs of customers.

The event will mark the first presence of the premium mid-size SUV smart #5 at a European auto show

Another highlight of smart’s presence at this year’s IAA Mobility is the collaboration with the Keith Haring Foundation, which is dedicated to making art accessible to everyone. The exclusive Keith Haring Art Car, on display at the IAA Mobility Summit, acts as a sculptural centerpiece and embodies the joint philosophy of an “intelligent use of space”. The collaboration is also tangible at the Open Space under the theme “Celebrate the Streets”, where elements of the Keith Haring legacy are woven into smart’s lifestyle experience.

Another highlight is the collaboration with the Keith Haring Foundation

By collaborating with the Keith Haring Foundation, smart is following the mission of the foundation to sustain, expand, and protect the legacy of Keith Haring (1958-1990), his art, and his ideals. Like Keith Haring’s work, smart is rooted in the street. Since its inception, smart has redefined urban mobility by offering accessible, unconventional solutions designed to move people and ideas forward. With a focus on intelligent design, bold aesthetics, and a clear purpose, smart aims to inspire a world in which people embrace life with an open-minded and positive attitude.

smart’s versatile product portfolio blends intelligent premium engineering with artistic expression. At this year’s IAA Mobility, the full line-up is on display. The smart #5 BRABUS and Keith Haring Art Car will be presented at the Summit in the exhibition center in Munich. smart’s press conference will take place on September 8 at 10 a.m. at the smart booth (B01, Hall B2).

At the Open Space at the Odeonsplatz in Munich, the brand will showcase the smart #5 Premium, smart #5 Summit Edition and smart #1 BRABUS. Interactive offerings include an art studio for customizing accessories, a photo booth, and a playful and creative offering for families and children as part of the official IAA Family Trail ensure a varied program.