Further Expansion in Latin America smart #1 and #3 are Launched in Colombia

smart has officially launched the smart #1 and smart #3 in Colombia.

• smart has officially launched the smart #1 and smart #3 in Colombia through its strategic partnership with Inchcape.
• Colombia becomes the fourth Latin American country to offer these models following their successful introductions in Chile, Uruguay and Ecuador.
• Both premium models are now available at Mercedes-Benz dealership locations in Bogotá, Medellín, and Cali.
• The launch represents another milestone in smart's global expansion strategy as the brand accelerates its international market development in 2025.

(July 25, 2025, Bogotá / Hangzhou) Today, smart has officially launched the smart #1 and smart #3 in Colombia. It follows the brand’s announcement earlier this year to enter Latin American markets through a strategic partnership with Inchcape, a global automotive distributor and the Mercedes-Benz general distributor in the region. Colombia becomes the fourth Latin American country to launch the smart #1 and #3, following their successful introductions in Chile, Uruguay and Ecuador. Both models are now available at Mercedes-Benz dealership locations in Bogotá, Medellín, and Cali.

Mario Fernando Correa, General Manager of Inchcape smart and Mercedes-Benz in Colombia, said: “smart’s arrival in Colombia isn’t just the introduction of a new brand – it’s a decisive step in the transformation toward smarter mobility. Colombia is one of the most relevant players in Latin America’s automotive industry, with annual sales exceeding 200,000 units and sustained recovery, especially in the electric segment. This launch represents a strategic milestone that reinforces our vision of the future, where mobility and sustainability go hand in hand.”

The smart #1 is a premium compact urban SUV.

As the first two members of smart’s new generation of all-electric vehicles, smart #1 and #3 were styled by Mercedes-Benz Global Design team and stand out with their combination of intelligent design, high-tech features and premium sustainable mobility. The smart #1 is a premium compact urban SUV, while the smart #3, an SUV coupe, represents a sportier interpretation of the same aesthetic.

The smart #3, an SUV coupe, represents a sportier interpretation of the same aesthetic.

The smart #1 comes in three versions: Pure, Pro+, and BRABUS; the latter features a sporty design upgrade, with an all-wheel-drive configuration and up to 422 horsepower. The smart #3 is also available in three versions: Pro, Pro+, and the sporty BRABUS, which offers more equipment. It accelerates from 0 to 100 km/h in just 3.7 seconds. The smart #1 and #3 are equipped with the smart Pilot Assist system, multiple driving modes, and connectivity technology that make the driving experience simpler and safer. Both models have achieved 5-star safety ratings from Euro NCAP and C-NCAP.

smart continues to accelerate its international market expansion in 2025. To date, smart's global business footprint covers 38 countries and regions, including China, Europe, Middle East, Southeast Asia, South Asia, Oceania, Latin America and Africa.