Enhancing Global Business Operation in 2025 smart Plans to Expand into Over 10 New Overseas Markets

Mr. Tong Xiangbei, Global CEO of smart

• In 2024, smart fortified its business foundation by introducing the brand claim "open your mind", along with new products, entering new markets, and achieving R&D breakthroughs in intelligent cabin and driving technologies.
• The global sales witnessed a nearly 7% year-on-year growth, with cumulative sales approaching 130,000 units.
• In 2025, smart will enhance its global business operation, with plans to expand into over 10 new overseas markets.

(January 24, 2025, Hangzhou, China)In 2024, smart introduced the "open your mind" brand claim, launched new products, entered new markets, and achieved R&D breakthroughs in intelligent cabin and driving technologies, further solidified its business foundation. Owning to these efforts, the global sales witnessed a nearly 7% year-on-year growth, with cumulative sales approaching 130,000 units.

In 2025, smart aims to boost its global business operations. It has devised plans to expand into over 10 new overseas markets and will continue to roll out new products, thereby reaching out to a broader customer base. Concurrently, efforts in intelligent cockpit and autonomous driving technology R&D, as well as service channel development, will be intensified to reinforce the brand's core competencies and service infrastructure, facilitating organic business growth.

Mr. Tong Xiangbei, Global CEO of smart, said: "In 2025, the global automotive industry will encounter even more intense competition and challenges. Against such headwinds, smart must remain resolute. Over the past years, we have established a solid business foundation, nurtured a professional global operations team, and built the reputation and allure of a new premium intelligent vehicle brand. To attain 'high-quality sustainable development', smart needs to further fortify its global operating system, cut costs, boost efficiency, and expand the customer base through new products, technologies, and markets.”

Streamlining and Strengthening the Global Organization for Long-Term Viability

With the robust support from Mercedes-Benz and Geely, smart continuously enhances its operational efficiency and injects vitality into corporate activities. Both shareholders have offered comprehensive assistance including product design, technical architecture, overseas market expansion, production, and supply chain. Despite the fierce competition, smart has exhibited strong market adaptability and brand competitiveness on the global stage.

smart Will Continue to Invest in Social and Environmental Responsibility, Customer Data Security, and Sustainable Low carbon Operations

smart will also persist in investing in social and environmental responsibility activities, customer data security, and sustainable low-carbon operations. As the global business expands and operations become more intricate, smart will strive to improve operational quality via talent development and organizational efficiency enhancements, aiming to reduce costs and augment efficiency.

Ms. Mandy Zhang, Global CMO of smart

Ms. Mandy Zhang, the Global CMO of smart, remarked, "In the previous year, smart embarked on a large-scale overseas market expansion and will accelerate this process in 2025. Meanwhile, smart will centre around its 'open your mind' brand claim, collaborate with global business partners, and implement a series of creative and brand-specific marketing strategies to further sharpen the brand image."

In 2024, smart's overseas market business expanded rapidly. Currently, its commercial network spans 31 markets across China, Europe, Southeast Asia, South Asia, Oceania, the Middle East, Africa, and Latin America.

China and Europe remain at the heart of the company's core markets. smart is ramping up its "Global Expansion" efforts and has set up three major business fronts: China, Europe, and other overseas markets. These fronts support and complement one another. In 2025, smart will continue to place a high priority on overseas market expansion and aims to enter more than 10 new markets.

Partnering with Kaufmann Group, smart Has Launched #1 & #3 in Chile

In January, in partnership with Kaufmann Group and Ezz Elarab Group, smart launched the #1 and #3 in Chile and Egypt, bringing a new premium intelligent driving experience to customers in Latin America and Africa. Additionally, the all-new smart #5 will also be successively introduced in Europe and other overseas markets within the year.

Partnering with Ezz Elarab Group, smart Has Launched #1 & #3 in Egypt

Alongside the deepening of its overseas presence, smart is also further consolidating and strengthening its business foundation in the Chinese and European markets. Presently, the smart brand has 210 stores in China, covering 89 cities in 29 provinces. In the European region, smart capitalizes on Mercedes-Benz channels through a "shop-in-shop" model and has established 316 sales and 451 service outlets in 17 European markets. 2025 marks the 5-year anniversary of smart Europe. Despite the highly saturated and competitive automobile market, smart has demonstrated remarkable growth by introducing an all-new EV product portfolio, instilling confidence, and excitement in the market regarding smart's future steps in Europe.

smart Further Consolidates and Strengthens Its Business Foundation in Chinese and European Markets

In 2024, smart officially launched its new brand claim "open your mind", which reflects its dedication to embracing the diversity of thoughts, cultures, and beliefs with an optimistic and open attitude and transforming inspiration into reality via innovation. This brand building is driven by three core pillars: "inspirational co-creation", "contemporary premium", and "mindful technology".

smart Creates The "Living smart Way" Local Marketing IP

Co-creation of Joint Merchandise with Trek and HEIMPLANET

smart also created the "Living smart Way" local marketing IP in China in 2024 to share its lifestyle with numerous customers. It also developed the smart COLLECTION art IP by collaborating with renowned artists like Stefan Sagmeister and Marina Abramović to stage art events. Additionally, the brand joined with Trek and HEIMPLANET to launch co-branding merchandise.

Mr. Yang Jun, Global CTO of smart

From January 7^th-10^th, 2025, smart has brought the all-new #5, the brand’s first premium mid-size SUV, to Las Vegas, USA, during the International Consumer Electronics Show (CES). Mr. Yang Jun, Global CTO of smart, said: " Technology is a crucial pillar of smart's core competencies. In the fields of intelligent cabin and driving technology, smart has always adhered to the in-house development of core technologies and collaborated with leading industry partners to endow products with cutting-edge technologies. This not only positions smart's products at the forefront of the industry and constructs a technological moat for the brand but also endeavours to continuously provide customers with distinctive product experiences in a unique smart style."

The All-new smart #5 Was Showcased during CES 2025

smart is committed to continuous innovation and breakthroughs in technology, persisting in the in-house development of intelligent cabin and driving technology to offer customers a more intelligent, convenient, efficient travel and lifestyle experience.

smart Officially Enters the First Tier of Intelligent Driving

In 2025, smart will continue to introduce new products and expanding into new segments to meet the diverse needs of global customers. The smart #1, #3, and the all-new smart #5 will be launched in more overseas markets, accelerating their availability to customers worldwide.

smart #1, #3, and the All-new smart #5

Looking ahead, smart will take more decisive steps to explore the best solutions for future mobility. In the new era of intelligent mobility, smart will continue to enhance operational efficiency and deliver driving experiences that surpass expectations through continuous technological innovation and a solid business foundation. smart will also integrate intelligent and eco-friendly mobility options for customers worldwide, collaborating with global customers to co-create a more sustainable and smarter electric driving future under the leitmotif of “open your mind”.