open your mind to New Wonders smart Announces Egypt Launch of the smart #1 and #3 at the Iconic Pyramids

Pyramids Witness the smart #1 & #3 Launch with a Flyby

• Partnering with Ezz Elarab Star, smart officially launched smart #1 & #3 in Egypt, with a spectacular launch event at the Pyramids, featuring a groundbreaking flyby – another showcase of the brand’s claim: open your mind.
• The launch marks the first time smart has entered the Egyptian markets, representing a significant milestone in the brand's global business expansion.
• Adhering to the ‘China-Europe, dual home’ global development strategy, smart continues to expand its global brand presence, now covering 31 markets, with plans for further growth.

(January 20, 2025, Cairo/Hangzhou) smart, the new-premium intelligent and all-electric auto brand, today made history with the launch of smart #1 and smart #3 in Cairo, Egypt. This spectacular event, held against the backdrop of the iconic Pyramids and featuring a groundbreaking flyby, marked a pivotal moment for the brand as it expanded its global presence and made its first entry into the Egyptian market. The introduction of these award-winning models signifies smart's dedication to innovation and sustainability, capturing the imagination of audiences and setting new standards in the region.

Pyramids Witness the smart #1 & #3 Launch with a Flyby

Ms. Mandy Zhang, Global CMO of smart, said, "We are excited to introduce the smart #1 and #3, as well as the premium brand and service experience to Egypt, a country known for its rich history and culture, while also looking forward to the future, in collaboration with our general distribution partner, Ezz Elarab Star. As a brand always committed to exploring the best solutions for future mobility, smart's vehicles embody our ‘open your mind’ brand claim. They provide an exceptional, adventurous experience that encourages eco-conscious and tech-savvy Egyptian customers to explore every opportunity and new wonder.”

The Great Pyramids, also symbolizes the dawn of a new wonder that smart is poised to unleash. As smart's new brand claim, "open your mind," a visionary call to action elevates the brand by embracing three core pillars. The Contemporary Premium pillar redefines the concept of “premium” for the modern era, blending sophisticated Mercedes-Benz design with cutting-edge technology. Through Inspirational Co-Creation, smart sparks unique inspirations with leading brands, industry pioneers, artists, and trendsetters. Mindful Technology represents a means to create safer, more efficient, sustainable, and enjoyable mobility experiences.

The Egypt Launch of the smart #1 and #3 at the Great Pyramids