open your mind to New Frontiers smart Announces Launch of the smart #1 and #3 in Chile

smart Announces Launch of the smart #1 and #3 in Chile

• Partnering with Kaufmann Group, smart has officially launched smart #1 & #3 in Chile, reaffirming its commitment to providing premium all-electric vehicles and services to drive sustainable urban mobility in the region.
• The launch marks the first time smart has entered the Latin America and Chilean markets, representing a significant milestone in the brand's global business expansion.
• As part of its ‘China-Europe, dual home’ global development strategy, smart continues to expand its global brand presence, now covering 31 markets, with plans for further growth.

(January 9th, 2025, Santiago/Hangzhou) Today, smart reached another history in its global business expansion by launching smart #1 and smart #3 in Santiago, Chile, in partnership with Kaufmann Group, a well-established family-owned distributor with over 70 years of experience in the Latin American automotive industry. This launch marks the brand’s first entry into the Latin American market. The award-winning models underscore smart's commitment to innovation and sustainability, captivating audiences and setting new standards in the region.

Ms. Mandy Zhang, Global CMO of smart, said, 'We are thrilled to introduce smart #1 and #3 to Chile, marking our first step into Latin America with the support of our esteemed partner, Kaufmann Group. This pivotal milestone in our global footprint expansion reflects our commitment to exploring the best solutions for future mobility in this wondrous country. With the unique charm of our premium brand and product experiences, alongside the extensive experience of our partner Kaufmann Group in the Latin American market, we look forward to exploring new frontiers and are confident that together we can captivate and excite the Chilean market.”

Embracing Chile as the new frontier, smart is poised to redefine the landscape of innovation and urban mobility in this vibrant Latin American country. The new brand claim, "open your mind," serves as a visionary call to action, elevating the brand by embracing three core pillars: Contemporary Premium, Inspirational Co-Creation, and Mindful Technology. The Contemporary Premium pillar redefines the concept of 'premium' for the modern era, blending sophisticated Mercedes-Benz design with cutting-edge technology. Through Inspirational Co-Creation, smart sparks unique inspirations with leading brands, industry pioneers, artists and trendsetters. Mindful Technology represents a means to create safer, more efficient, sustainable, and enjoyable mobility experiences.

smart Is Poised to Redefine the Landscape of Innovation and Urban Mobility in Chile

Chile has implemented an encouraging strategy to promote electromobility, supported by government incentives and an expanding charging infrastructure. As a result, the country has become a benchmark for electromobility in the region, creating a significant opportunity for smart's premium all-electric vehicle lineup. The launch of the all-electric smart #1 and #3 signifies a pivotal milestone in reducing emissions and fostering cleaner urban environments, underscoring smart's commitment to the Chilean market and its dedication to an all-electric product portfolio aimed at contributing to a sustainable future.

Chile Has Become a Benchmark for Electromobility in the Region, Creating a Significant Opportunity for smart's Premium All-electric Vehicle Lineup

As the first two members of smart’s new generation of all-electric vehicles, smart #1 and #3 — developed in collaboration with the Mercedes-Benz Global Design team — embody the design elements - "Love, Pure, Unexpected." The smart #1 was created as a premium compact urban SUV, with the smart #3, an SUV coupe, representing a larger and sportier interpretation of the same aesthetic. Offering a combination of premium avant-garde style and high-tech features while embodying smart's dedication to innovation and sustainable urban mobility, smart #1 and #3 have already won the acclaim of media and customers worldwide.

smart #1 and #3 Embody the Design Elements - "Love, Pure, Unexpected."

Mr. Cristian Contreras, Chief Strategy Officer of Kaufmann Group, said, "I am privileged to lead the introduction of smart's innovative and sustainable vehicles in Chile. This partnership aligns seamlessly with our strategic goals in the country’s electric vehicle sector. We’re excited to offer our customers the innovative and visually striking smart #1 and #3, as we begin this new chapter in urban mobility and explore new frontiers together.”

Following a "China-Europe, dual-home" global development strategy, smart continues to grow its business footprint worldwide, covering 31 markets in China, Europe, the Middle East, Southeast Asia, Oceania, and now Latin America. The brand is expanding its partnerships to over 10 new markets by 2025, with a planned product launch soon in Egypt. Stay tuned for more details on the rollout of smart vehicles in Latin America and beyond.

smart Continues to Grow Its Business Footprint Worldwide