Boosting Global Business Expansion smart #1 Officially Unveiled in Singapore

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  • Today, smart and Cycle & Carriage, the brand’s general distributor, joined hands to officially unveil the smart #1 for the first time in Singapore.
  • Sales of the smart #1 are slated to begin from April 2024 in Singapore, with a series of roving roadshows lined up before the launch of the showroom in the second half of 2024.

(March 28, Singapore/Hangzhou) After announced that Cycle & Carriage to be the general distributor in Singapore in January, smart today achieved a new milestone in the market. The first member of the brand’s new generation all-electric product portfolio, smart #1 celebrated its first unveiling in Singapore. Local sales of the model will start from the end of April 2024. 

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smart #1 officially unveiled in Singapore

Now is the right time for smart to expand into Singapore. With Cycle and Carriage’s strong, diversified presence in Southeast Asia, and its established position as the largest automotive company in Singapore, we have found the ideal trusted partner to quickly integrate and tap into the growing wave of car owners looking to transition to EVs. This is part of our broader efforts to hold true to our vision of exploring the best solutions for future urban mobility.

Ms Mandy Zhang, Global CMO of smart Automobile

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Partnering with Cycle & Carriage, smart Strengthens Its Market Presence in Singapore

The partnership with Cycle & Carriage will kick off with the introduction of smart’s all-electric line-up, beginning with the much-anticipated Singapore market entry of the smart #1 Pro+ and BRABUS edition.

We look forward to developing the EV market in Singapore together with smart, and introducing future mobility solutions that will engage and excite our community of car enthusiasts. smart’s vision of future urban mobility and sustainable development align perfectly with our focus and current trends. Together we will redefine the electric vehicle landscape in Singapore, introducing a ‘new-premium’ standard of intelligent driving experiences to our customers.

Mr Wilfrid Foo, Managing Director, Cycle & Carriage Singapore

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smart #1 BRABUS

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smart #1 BRABUS

In addition to establishing a strong foothold in Singapore, smart has been rapidly expanding its global business footprint. The smart #1 has entered in 22 countries and regions by this month, receiving widespread acclaim for its innovative design and eco-friendly performance. Continuing to expand its global footprint, smart remains dedicated to its mission of providing the best solutions of future urban mobility, to design a smarter future together.

About smart

Since the brand’s founding in the 1990s, smart has remained committed to its vision of exploring the best solutions for future urban mobility. In 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group established the smart global joint venture. Since then, smart has successfully renewed its brand, products, and business model, and developed into a distinctive premium electric automotive brand. It now includes an expanding product matrix and a global footprint spanning around 39 countries and regions.

In 2026, smart will focus on expanding into new markets, upgrading its smartcare customer service system, and introducing two strategic models – the smart #2 and #6. These initiatives will drive the brand into its next stage of development in its Year of Opening New Frontiers.

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