Kang Yi

Global CMO of smart

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As the Global CMO of smart, Mr. Kang Yi is responsible for the global sales, marketing, and customer service at smart, and will also serve as Chair of the Supervisory Board of smart Europe GmbH. 

Kang Yi has worked for Mercedes-Benz for 20 years, accumulating extensive experience with the brand’s production and sales joint ventures in China. In 2015, he was appointed Head of Sales and Marketing of smart in China, where he played a pivotal role in advancing the brand's development in China. As well as deep expertise in joint venture management and a strong track record in sales and marketing, Kang Yi has also been a key driver of Mercedes-Benz's electric transformation.

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