Opening New Frontiers: smart Achieves 8% H1 Sales Increase with an Expanding Premium Lineup and Accelerated Global Footprint

• smart achieved a solid 8% year-over-year sales increase in the first half of 2026, driven by strong global demand, and hit the milestone of 41 global markets and more than 700 sales outlets.
• Rooted in the “open your mind” brand claim, smart sets the tone for 2026 with the defining “Change of Perspectives” campaign, continuing to challenge expectations and sharpen its contemporary premium brand image.
• Building on strong product momentum, smart is expanding its lineup from three to five models, with the launch of the brand’s first-ever premium fastback sedan, the #6 EHD, and the upcoming smart #2, which will be showcased at the Paris Motor Show this October.

(July 3, 2026, Hangzhou, China) – smart, the contemporary premium EV brand, maintained strong momentum in the first half of 2026. Driven by a comprehensive strategy across brand, product, and market operations, the brand delivered an 8% YoY global sales increase during this period. Notably, Finland posted a year‑over‑year sales surge of 446%, while Hong Kong, China grew by 276%, and both Sweden and Germany recorded increases of 144% and 140%, respectively. The strong performance underscores smart’s rapid evolution, as it expands its electric vehicle lineup, deepens its China-Europe Dual-Home strategy, and continuously elevates the customer experience worldwide.

^{smart achieves 8% H1 sales increase with an expanding premium lineup and accelerated global footprint}

^{Mr. Tong Xiangbei, Global CEO of smart}

^{Mr. Kang Yi, Global CMO of smart}

Embracing a “Change of Perspectives” to Sharpen the Brand

Inheriting 28 years of rich brand assets, smart has successfully undergone a comprehensive evolution to become a contemporary premium EV brand styled by Mercedes-Benz and intelligently crafted in China. Rooted in the foundational “open your mind” brand claim, the “Change of Perspectives” campaign launched this year serves as a declaration to further sharpen smart's premium brand image. It demonstrates the brand's ambition to constantly challenge expectations and look beyond past assumptions.

^{smart announced a global partnership with multi-platinum UK artist Jessie J to anchor the “Change of Perspectives” campaign}

To bring this spirit to life and seamlessly integrate its core philosophy into global culture, smart engaged communities earlier this year through dynamic touchpoints, including the vibrant smart times events featuring Keith Haring collaborations and the Trek 100 partnership. Building on this momentum, the brand forged a global partnership with multi-platinum UK artist Jessie J to anchor the “Change of Perspectives” campaign, proving that bold evolution knows no bounds. These collaborations, culminating in the Global Brand Event, continue to build smart's identity as a brand that stands for a new way of experiencing the world.

^{TREK 100 Anji kicks off in June, with the smart #5 leading the ride}

Expanding the Portfolio with the #6 EHD Launch and the Upcoming #2

2026 is a landmark year for smart’s product expansion. The brand has expanded its lineup from three to five distinct models, offering a broader range that meets the diverse, premium needs of today’s consumers. Every smart model carries the brand’s core D.N.A. — Designed with Love, No Compromise on Safety, and Amazing Drives.

^{smart Concept #2 made its global debut}

Following its much-anticipated world premiere at the smart Global Brand Event, the Concept #2 came to Europe for its debut in Rome this June, showcasing a brand-new interior design. As a preview of the reinvented urban two-seater that started it all, the production smart #2 will arrive at the Paris Motor Show this October.

smart also broke into an entirely new segment with the #6 EHD, the brand's first-ever premium fastback sedan, launching first in China. Combining executive-level spaciousness with a sleek aerodynamic silhouette and an exceptional range of 1,810 km (CLTC), the #6 EHD demonstrates that smart's design and engineering excellence sets a new benchmark for intelligent, premium electric sedans.

^{smart #6 EHD, the brand’s first premium fastback sedan launched first in China}

Across its portfolio, smart continues to sharpen its edge through exclusive models, such as the smart #3 Keith Haring Edition. By fusing the artist’s iconic visual language with the #3’s agile coupé identity, smart becomes the world’s first production automaker to launch a mass‑produced vehicle co‑created with Keith Haring.

^{smart #3 Keith Haring Edition}

Forging Strong Local Partnerships to Scale Market Reach

In the first half of this year, smart expanded its presence in Latin America by entering Costa Rica and Argentina, in partnership with local representatives AutoStar and Prestige Auto S.A.U. respectively.

^{The business footprint has now expanded to 41 countries and regions}

With these strategic entries, smart’s global footprint now spans 41 markets across six continents, reaching over 670 cities with a robust network of more than 700 sales outlets.

^{The premium mid-size SUV #5 serves as a key growth driver for international expansion}

Meanwhile, the premium mid-size SUV #5 continues to serve as a key growth driver for international expansion. Following its successful 2025 rollout in Hong Kong, Singapore, Malaysia, Morocco and other markets, the #5 entered 8 new markets in H1 2026, including New Zealand, Chile, Colombia, the UAE, and Egypt.

Enhancing the Customer Experience: smart care and Global OTA

As smart scales globally, it remains committed to elevating the user service experience. This is driven by the continued expansion of its dedicated customer service brand, smart care. Backed by global systematic empowerment and locally rooted proficiency, smart guarantees a consistent, highly responsive ownership journey, delivering reliable, convenient, and mindful service to all customers across every market.

^{smart care delivers reliable, convenient, and mindful service to customers worldwide}

Beyond the physical service network, smart is also investing in the continuous evolution of its digital ecosystem. In most global markets, the brand is driving Over-The-Air (OTA) upgrades across its lineup for compatible models, with a focus on the intelligent cabin’s ongoing iteration. These updates make digital features and interfaces smarter and more intuitive, further optimizing the overall user experience.

As smart advances through 2026—its “Year of Opening New Frontiers”—the brand stands on a foundation of growing strength across every dimension. With a rapidly expanding global footprint, an evolving premium product portfolio, and a clearly defined brand identity, smart continues to break boundaries and inspire the world to explore the infinite possibilities of future mobility.