Expand Business Network into Israel Market smart and Colmobil Group signed General Distributor Agreement
- Today, smart and Colmobil Group sign general distributor agreement, and join hands to explore the Israel market
- As a leading vehicle importer and the dealer of Mercedes-Benz in Israel, Colmobil Group has been the partner of smart, since the brand’s first introduction to the nation in 2002.
- smart’s new generation of all-electric vehicles will be on display at designated Mercedes-Benz showrooms and independent smart brand sales points across Israel.
- The smart #1 will launch in Israel in the fourth quarter of 2023. Following it, the thrilling all-new SUV coupe, the smart #3, is planned for launch in Israel in 2024.
(15 September 2023, Hangzhou/Tel Aviv) Today, the new-premium intelligent all-electric auto brand, smart announced the partnership with Colmobil Group, the largest automobile importer in Israel. Afterwards, Colmobil Group as general distributor for smart’s new generation all-electric product portfolio in the region, will oversee the launch of the smart #1, expected to arrive in Israel in the fourth quarter of 2023. Following it, the thrilling all-new SUV coupe, the smart #3 is planned for launch in Israel in 2024.
Ms. Mandy Zhang, Vice President of Global Sales, Marketing, and After-Sales of smart, said, "As the largest vehicle importer in Israel, Colmobil Group owns abundant experience in terms of the operation of premium auto brands. We are delighted to join hands with Colmobil Group again, and looking forward to bringing a premium, intelligent, all-electric urban mobility experience with unique brand characteristics to customers in Israel."
Ms Mandy Zhang, Vice President of Global Sales, Marketing and After-Sales of smart
Remaining true to its “China-Europe dual-home” global development strategy, smart is currently in the midst of a ‘Westward and Southern Expansion’, growing its global footprint at rapid pace. A renewed partnership with Colmobil will bring a wealth of advantages to smart's expansion in the region. smart’s new generation of all-electric vehicles will be on display at designated Mercedes-Benz showrooms and independent smart brand sales points across Israel. The local Mercedes-Benz service team will support service operations for smart models, ensuring the extraordinary level of service and customer satisfaction.
Partnerships with leading industry players exemplify a shared vision of the future and the brand’s dedication to a new era of global operations, tapping into new, vibrant markets and further strengthening the brand’s worldwide presence. Going forward, smart will continue to redefine premium all-electric urban mobility, working with global industry leaders to design a smarter future together.
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About smart Automobile
Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In 2019, smart Automobile Co., Ltd. was officially established. With a forward-looking "China-Europe dual-home" global development strategy, smart is committed to developing into a world-leading, premium, all-electric automobile and technology brand.
smart has recently completed a comprehensive renewal of its brand, products, and business model. New generation all-electric product development is led by the smart R&D team, with the Mercedes-Benz global design team responsible for vehicle design, and the product portfolio now expanded into more market segments. The renewed brand’s first all-new all-electric SUV, the smart #1, which premiered worldwide in April 2022, is now on sale in China, with official deliveries from September. To further enhance its global operations, smart has established marketing and sales centres across China and Europe.