smart celebrates world premiere of the Concept #1 at IAA MOBILITY 2021

(HangZhou)The starting signal of a new era for the pioneer of electric urban mobility: with the smart Concept #1, the forerunner of the next smart generation celebrates its world premiere at the IAA MOBILITY 2021 in Munich. The fully electric SUV concept provides a preview of the first production model from the newly established smart Automobile Co., Ltd. which is a global joint venture of Mercedes-Benz AG and Geely Automobile Group Co., Ltd. At the same time, the smart Concept #1 shows how smart as a brand is developing into a global provider of connected, battery-electric premium compact vehicles for different customer groups. Starting with the SUV, smart will expand its portfolio to the promising small- and compact-car segment.


2021 IAA Munich Auto Show All-new smart Concept #1 World Premiere


As previously announced, the smart Concept #1 combines the iconic design typical of smart with compact exterior dimensions in a new vehicle concept that represents the brand's growing premium and high-tech aspirations. With a generously dimensioned interior, the future SUV addresses target groups such as young families who seek sustainable electric mobility as well as trendsetters of the urban avant-garde. Apart from the new design – including exceptional lighting features -the highlights of the concept are its spacious and comfortable interior as well as a high level of connectivity and vast array of advanced driver assistance features.


All-new smart Concept #1


World premiere will be streamed live on September 5th

The world premiere of the smart Concept #1 will take place on September 5th as part of the Mercedes-Benz Pre-Night and will be broadcast as a livestream on media.mercedes-benz.com starting at 7:15 pm CET.

At the IAA MOBILITY, the smart Concept #1 will be on display as of the first press day, September 6th, at the Mercedes-Benz stand in Hall B3, and from September 7th onwards at the Mercedes-Benz Open Space Experience Landscape in a prominent location on Odeonsplatz.


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About smart Automobile

Established in 2019, smart Automobile Co., Ltd. is a global joint venture between Mercedes-Benz AG and Geely Auto Group with the mission to transform smart into a world-leading, premium, all-electric automobile and technology brand.The new generation of smart vehicles is designed by the worldwide Mercedes-Benz Design network and developed by the Geely global engineering network with future production in China. A new all-electric vehicle architecture SEA will become the foundation for smart’s entry into the premium BEV range with its first SUV vehicle set to launch in the second half of 2022.smart Automobile Co., Ltd. is headquartered in Hangzhou Bay, Ningbo with its operational sales functions based in China and Germany.