smart Launches Official APP and Initiates Joint “AI Co-Creation” Strategic Collaboration with Baidu
(Hangzhou) Earlier this month, the all new smart Concept #1 celebrated its World Premiere at the IAA Mobility 2021, clearly indicating the evolutionary direction of smart brand, displaying a significantly higher premium and high-tech claim.
The smart AI Co-Creation – “Project Future Music”
Today, smart joins hands with Baidu to launch the “AI (Artificial Intelligence) Co-Creation“ strategic collaboration, empowering co-creation with future technology. Meanwhile, the smart APP, with integrated multiple online functions, officially launched today. The smart APP will play a key role in building up the brand‘s digital ecosystem and providing a seamless digital experience for customers.
Together with Silence Wang, the “smart future music ambassador“, co-creating the all-new smart brand song
Smarter, More Futuristic Co-Creation
The best way to predict the future is to co-create it. This is another reason why smart is joining hands with Baidu to launch “AI Co-Creation“, employing futuristic technology to produce digital artworks based on the content co-created by a myriad of fans. In the future, smart will continue with various projects covering more art forms to create a digital art collection titled future, anyone?
Alongside online participantion, customers can also visit the offline roadshow events to be held at Shanghai (Raffles City The Bund), Shenzhen (One Avenue) and Beijing (The Place) on 1-4, 14-17, and 28-31 October, respectively.
smart "AI co-creation“ offline roadshow events
“Whether it be the best solutions for future urban mobility, or future lifestyle, exploration of the future has always been part of the smart brand“, according to Mr. Daniel Lescow, Vice President of Global Sales, Marketing and After Sales of smart Automobile Co., Ltd. “smart and Baidu jointly launched ‘AI Co-creation‘ to create future music together with avant-garde trendsetters. Going forward, smart will continue to cultivate the customer community and gather diversified inspiration to design a smarter future together!”
Mr. Daniel Lescow, Vice President of Global Sales, Marketing and After Sales of smart Automobile Co., Ltd
smart APP – Seamless Digital Experience
Upholding “Customer Centric, Data Driven” as the core business philosophy, smart is dedicated to providing the best brand experience through leading digital solutions. The smart APP launched today will bring customers a seamless digital experience that integrates mobility, community, lifestyle experience and co-creation in one.
Leading digital solutions for the best brand experience
The community atmosphere fostered on the APP enables customers to post novel ideas, record daily inspirations, and join or set up communities of interest to seek out like-minded people. Activities enable customers to turn inspiration into reality through co-creation.
The APP not only acts as a digital key, but also integrates various networked services and vehicle functions. Through the APP, customers can connect with the vehicle and operate functions via mobile phones or smart devices, such as controling the 360° lighting or DIY customization of exclusive lightshow special effects.
The 360° lightshow
All-new smart concept #1
“smart universe” intelligent human to vehicle-machine interaction system
With a bright outlook for the future, smart keenly encourages co-creation with customers, embracing opposing views while applying innovative future technologies to build cutting-edge business models, products and services. In November, the all new smart Concept #1 will celebrate its Asia Premiere in China, please stay tuned!
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About smart Automobile
Established in 2019, smart Automobile Co., Ltd. is a global joint venture between Mercedes-Benz AG and Geely Auto Group with the mission to transform smart into a world-leading, premium, all-electric automobile and technology brand.The new generation of smart vehicles is designed by the worldwide Mercedes-Benz Design network and developed by the Geely global engineering network with future production in China. A new all-electric vehicle architecture SEA will become the foundation for smart’s entry into the premium BEV range with its first SUV vehicle set to launch in the second half of 2022.smart Automobile Co., Ltd. is headquartered in Hangzhou Bay, Ningbo with its operational sales functions based in China and Germany.