31
May
2021
|
13:43
Europe/Amsterdam

smart Unites Trendsetters, Fashion Designers and Users With the Launch of All-New Lifestyle Brand smartidea

  • smart, the premium all-electric automobile and technology company has launched a new fashion and lifestyle brand ‘smartidea’, pooling trendsetters and designers to create an inspirational creative platform.
  • Pioneering fashion designer Su Wukou, along with ROARINGWILD brand have joined forces with smartidea to release a limited range of products on Tiktok, in official Youzan stores and on the trendy new e-commerce app Dewu.
  • From June 4th to July 1st, smartidea will run the “search for the designers of tomorrow” online T-shirt fashion design competition, to stimulate, inspire and scout for new talent.

(May 31, 2021, Hangzhou)  smart, the premium all-electric automobile and technology brand has launched the new fashion and lifestyle brand smartidea. The new brand will pool trendsetting creatives from the worlds of avant-garde clothing and lifestyle fashion design together with discerning users to create an inspirational range of stunning boutique products, utilizing high-tech, environmentally friendly materials. Embracing a future-facing design language while staying true to the original brand spirit of smart, smartidea will build an open platform to harness fresh, innovative ideas and the creative force of tomorrow – making everything smart!

smartidear

smartidea brand logo

 

Joining forces with well-known pioneering clothing designer Su Wukou and the fashion label ROARINGWILD, smartidea has officially launched two limited product series, “smart everything” and “smart punk”. Products will be available for purchase on Tiktok, in official Youzan stores, and on the popular e-commerce app Dewu.

From June 4th to July 1st, smartidea will partner with designer community Zhanku to launch the “search for the designers of tomorrow” online T-shirt fashion design competition, aimed at inspiring and scouting new talent. Please visit the official smart Weibo or WeChat page, along with the official Zhanku website for more details.

smart X zhanku kv

smartidea and Zhanku’s “search for the designers of tomorrow” T-shirt competition

 

Making everything smart

Together with the brand concept of " To design a smarter future", smart is committed to making the pure electric travel experience appealing and trendy. High-tech luxury fashion elements incorporated into the brand’s product design attract not only the“AVANT-GARDE TRENDSETTERS” alike, but also young urban families with a need for safety. To become an even more integrated travel partner and build closer bonds with the lives of users, smartidea was born, a fashion lifestyle brand in the spirit of smart. If smart pure electric intelligent cars represent the melding of future technology with urban travel, smartidea represents smart's approach to fashion and trends in everyday modern life.

Mr. Yi Han, head of China marketing of smart brand global joint venture, said: "Everyone has moments of inspiration. It is in these moments that new ideas can shape our lives. When thousands of inspired ideas are pooled together, we can define trends, and ‘make tomorrow smart’. smartidea is not only a fashion lifestyle brand, but also a platform for gathering inspirational material and users together to create wonderful things. We welcome ideas from all walks of life, the potential is unlimited, Making everything smart”

 

Boundary-Breaking Fashion Pioneer

Su Wukou, a well-known independent pioneer designer, and the popular local fashion brand ROARINGWILD, have teamed up with smartidea to launch the first limited edition batch of fashion and luxury products, integrating their independent design styles with smart brand elements.

suwukou&ROARINGWILD

smartidea, together with Su Wukou and ROARINGWILD launch first limited edition series

 

Fashion designer Su Wukou said: "Whether it be fashion consumer goods or cars, are all life accessories. The inspiration for this collaborative series comes from smart products. smartidea empowers clothing, clothing empowers people, even cars can become trendy fashion items which bring joy to young people’s lives."

suwukou

Independent designer Su Wukou

 

PPC, Brand Manager of ROARINGWILD said: "ROARINGWILD is an urban street wear brand, which fits perfectly with the urban focus of the smart brand. Through this partnership, we hope to present our vision for the future of street clothing.”

PPC

ROARINGWILD Brand Manager, PPC

 

Your smartidea Can Create a New Tomorrow

As a collaborative platform aimed at launching new trends, smartidea not only welcomes the creativity of professional designers and fashion celebrities, but also hopes to become both a collection point for users’ ideas, and a place for them to realize their creative inspiration. From June 4th to July 1st, smartidea, together with Zhanku, the leading online designer community in China, will launch the " search for the designers of tomorrow" T-shirt fashion design contest to stimulate, inspire and scout for new talent.

showcar skizze

The all-new smart pure electric SUV exterior design concept

 

Taking inspiration from the birth of the all-new smart pure electric SUV concept sketch, the competition is open to the public. The official design competition judges will be Hubert Lee, Chief Design Officer of Mercedes Benz China, Su Wukou, Independent Designer, PPC, Brand Manager of ROARINGWILD, and Ji Xiaoliang, Editor in Chief of Zhanku, with the public selecting the final round winners. Winners will not only be awarded the title of "smart designer of tomorrow" together with a generous prize, but will also be given the opportunity to participate in the development of smartidea products and the design of smart products in the future, growing their skills along with the brand.

The judges

The smartidea T-shirt fashion design competition judges

 

In April earlier this year, smart announced the adoption of its “Customer Centric, Data Driven” Direct-to-Customer Agent-Based business model, with a key focus on not only providing better products and services, but also joining hands with users to encourage organic growth of the brand. The official launch of smartidea is an extension of this concept. Going forward, smartidea will not only create more boutique fashion lines and integrate further into the daily lives of users, but will also help smart develop into a more three-dimensional brand which stimulates deeper emotional resonance with its followers. Building on the premium all-electric automobile and technology brand, smart together with smartidea will permeate deeper into the world of design and fashion, touching and inspiring more users every day for a smarter tomorrow.

 

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