07
April
2022
|
20:24
Europe/Amsterdam

Tomorrow is yours with the smart #1 smart celebrates the start of tomorrow's mobility today with the world premiere of the all-new compact SUV – smart #1

(April 08, 2022, Hangzhou/Berlin) Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, adapting to their lifestyles rather than vice versa. As a result, the development of the automobile away from simple means of transportation has reached new heights. It becomes a close companion. This is the core of smart #1.

smart celebrates the world premiere of the all-new compact SUV – smart #1

smart celebrates the world premiere of the all-new compact SUV – smart #1

 

Tong Xiangbei, Global CEO of smart Automobile Co., Ltd. says: "The world premiere of the smart #1 in Berlin marks another milestone on the incredible road of development we began with the brand's renewal. As the first of the new generation all-electric product family, the all-new smart #1 is the perfect embodiment of this renewal. Now, smart has entered a new phase of full speed development, further spurred on by our Europe and China "dual-home" business strategy. Our team, working between Europe and China, are making fantastic progress, and we are extremely confident that the global market will embrace the unique, premium all-electric urban mobility experience offering from smart."

Design that redefines space and breaks boundaries

The form of the smart #1 is shaped by new design, new technology and a new approach to create an urban companion. Just like the smart brand itself, the values of the design are an invitation to connect with the car on a purely personal level. The exterior is forward-thinking and progressive with elements such as concealed electric door handles, frameless doors, and the floating halo roof that users would not expect on a car in this category. At every angle there is always a new detail to explore. The space to footprint ratio is pushed to the maximum: The all-new smart #1 with its 4,270mm length, wheelbase of 2,750mm and the maximum 19-inch rims create an impressive interior space with an enhanced 360° view.

 

The smart#1: concealed electric door handle

The smart#1: concealed electric door handle

The smart#1: CyberSparks LED+ front lights

The smart#1: CyberSparks LED+ front lights

The smart#1: Y-shaped LED rear lights

The smart#1: Y-shaped LED rear lights

Impressive interior design to achieve superior room efficiency

Impressive interior design to achieve superior room efficiency

Gorden Wagener, Chief Design Officer Mercedes-Benz AG: “The all-new smart #1 stands for the re-start of the smart brand and showcases our new design DNA of Sensual Producty”, says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG. “It is grown up, cool and embodies beauty with smart solutions. Therefore, it is new, fresh, and enchanting. Our new smart #1 has the potential to make smart a leading design brand.”

Connectivity and user-centricity as standard for today’s mobility

smart #1 is putting the customer at the center. With a dedicated app and customizable infotainment user interface, the car embraces purposeful and human-centric technology to connect people, places, and experiences both virtually and in real life. The all-new smart will feature an avatar as an intelligent companion, with AI based voice control within its 3D user interface. This seamlessly ties into the interconnected ecosystem of the car and the smart app, all linked with a personal smart ID and protected by the highest cyber security encryption standards.

12.8” screen for unique UI design

12.8” screen for unique UI design

 

To meet the needs of users in terms of ever-changing mobility, the all-new smart #1 and all connected products and services form one coherent, intuitive, and adapting ecosystem. A centralized, high-performance computing architecture ensures dynamic over the air updates so that more than 75% of all ECUs in the car can be continuously iterated and updated remotely (OTA). In combination with full integration of the customizable ambient lighting and operating menus, driving and interacting with the car becomes a natural and immersive experience.

The smart#1: customizable ambient lighting

The smart#1: customizable ambient lighting

 

smart sees the advanced technologies in the car as enablers for an authentic and worry-free electric mobility experience. The smart #1 Europe launch specification provides a 200kW peak performance, able to go from 10-80% charge capacity with 22kW AC in 3 hours charging. Using DC super-fast charging, this can be accomplished in under 30 minutes. In China, the battery can be charged from 5-80% in under 30 minutes when using DC super-fast charging.

The smart #1 compact SUV allows users to connect with friends via the app, and includes a digital key with a peer-2-peer-system. In addition, the smart #1 is designed to place driver and passenger safety as the top priority, featuring a variety of driver assist and safety features.

The smart business model of the future

smart adopts Direct-to-Customer agent-based business model with the core concept of "Customer Centric and Data Driven". D2C Partners can devote more attentions to service quality improvement, so as to achieve a win-win situation among brands, partners and consumers. Both in China and Europe, the business model is now developing rapidly. smart will work with outstanding partners in the industry to bring users an expanded range of brand experiences, products and services.

The all-new smart #1 compact SUV

The all-new smart #1 compact SUV

 

After its world premiere, the all-new smart #1 will celebrate its Asian launch event in China in the near future, please stay tuned.

 

*Product configuration information related to the world premiere model for reference only. For actual configuration information please refer to the products listed in China.

*According to the relevant requirements and regulations in China and Europe, product configuration and presentation in the two markets is slightly different. Actual configuration setup for China products are subject to Chinese market regulation.

 

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About smart Automobile
Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In 2019, smart Automobile Co., Ltd. was officially established. With a forward-looking "China-Europe dual-home" global development strategy, smart is committed to developing into a world-leading, premium, all-electric automobile technology brand.

smart has recently completed a comprehensive renewal of its brand, products, and business model. New generation all-electric product development is led by the smart R&D team, with the Mercedes-Benz global design team responsible for vehicle design, and the product portfolio now expanded into more market segments. The all-new smart #1, which recently celebrated its world premiere, will be launched on the market in 2022 and sold in China, Europe and other markets. To further enhance its global operations, smart has established marketing and sales centers across China and Europe.