Remo Guthauser is Sales Director Europe at smart Europe GmbH. In this strategic leadership role, he oversees 11 legal entities and multiple general distributor markets across Europe. His responsibilities span business strategy, sales execution, supply chain, retail network development, as well as the fleet and used car business.
He plays a key role in shaping and operating smart’s direct-to-consumer (D2C) omni-channel sales model, combining digital commerce with physical retail to deliver an exceptional customer experience in the automotive sector.
Before taking on his current role, Remo held various positions in the automotive industry for over 15 years. Most recently, he served as CEO of smart Switzerland, where he established the local legal entity from the ground up. Within less than two years, he set up the local team, introduced a D2C agent model with more than dozen shop-in-shop showrooms, and successfully launched the smart #1 in the Swiss market.
Driven by a strong passion for sustainable mobility, Remo actively supports the positioning of smart as an innovative leader in the field of electromobility.
