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smart Automobile Co., Ltd. is an international joint venture between Mercedes-Benz AG and Geely Holding Group. The joint venture creates synergies to position smart as a leading provider of intelligent electric vehicles in the premium segment.

smart Automobile Co., Ltd. was established in 2019 and combines the greatest strengths of both shareholders by bringing in the best of both worlds: the design of the next generation of smart vehicles comes from the worldwide Mercedes-Benz design network while R&D will be carried out by smart in China. Plus, smart leverages the China-based production and supply network of the Geely Holding Group. In January 2020, Tong Xiangbei was appointed Chief Executive Officer. The global headquarters of smart have been established in Hangzhou Bay, Ningbo with operational sales functions based in China and Europe.

smart Europe GmbH is a wholly-owned subsidiary of smart mobility International Pte. Ltd. and was founded in June 2020 in Leinfelden-Echterdingen, near Stuttgart. smart Europe’s international team is responsible for all sales, marketing and after-sales activities for the next generation of smart vehicles, products and services of the brand in the European market. With Wolfgang Ufer as CEO and Martin Günther as CFO, the company is developing its full potential in Europe with a highly efficient and customer-oriented business model. smart Europe has set up national subsidiaries in selected markets, taking into consideration the individual characteristics of the European countries and to best meet differing customer demands and needs.


smart Locations in Europe:

smart Europe GmbH

Esslinger Strasse 7, 70771 Leinfelden-Echterdingen, Germany

smart Automobile France SAS

smart Automobile France SAS, 7 avenue Niépce, 78180 Montigny-le-Bretonneux, France

smart Italia S.r.l.

Via di Quarto Peperino, 22, 00188 Roma RM

smart España A.E, S.L

Avenida de Bruselas, 30 Alcobendas, Madrid 28108, Spain

smart UK Automotive Ltd.

The Pinnacle, Midsummer Boulevard, Milton Keynes MK9 1BP, Great Britain

smart Schweiz GmbH

c/o Fabrik11, Ringstrasse 20, 8600 Dübendorf, Switzerland

smart Portugal, Lda

Rua Gottlieb Wilhelm Daimler 20, 2710-037 Sintra, Portugal

smart Nederland B.V.

Ravenswade 4, 3439 Nieuwegein, Netherlands

smart Austria Automotive GmbH

Am Belvedere 10, 1100 Wien, Österreich

smart Belgium SA

Avenue du Péage 68, 1200 Woluwe-Saint-Lambert

smart Sweden AB

Dockgatan 1, 211 12 Malmö

Latest smart news

smart Strengthens Digital Customer Services Development with Hello # Creator Expertise

Hello # creator joins smart Europe as Principal, Mobile Experience, advancing the Hello smart app and future digital customer services for smart #1, #3, #5 and #2.

smart #2 Swiss Premiere at Opening of New Flagship Venue in Zurich

New smart Atelier in downtown Zurich becomes the brand's Swiss hub for events, training and presentations, with the smart #2 debuting in Switzerland.

smart #2 Couture Edition Sells Out in Just Two Weeks in Europe

smart #2 Couture Edition sells out in Europe within two weeks after Paris debut, as demand surges for the all-electric two-seater. Early Order for other lines remains open.

The Return of the Two-Seater: smart #2 Wins Over Public and Press in Paris

Paris, city of love and famed for its dense traffic, spent a week under the spell of the smart two-seater. At the Paris Motor Show 2026, one of the world's most traditional motor shows, the new sma...

smart #2 Early Ordering for Europe Starts Right After World Premiere

At the world premiere of the all-new smart #2 in Paris, smart Europe already initiated an early ordering option, based on the high interest in the new vehicle. The all-electric two-seater will be ...

World Premiere of the smart #2 as Reinvention of the Urban Two-Seater

The all-electric smart #2 celebrates its world premiere at the Paris Motor Show, marking the return of the ultra-compact urban two-seater.

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