smart #2 Couture Edition Sells Out in Just Two Weeks in Europe

  • Strong customer interest in Europe on the special edition of the new all-electric smart two-seater since the world premiere in Paris earlier in October
  • All units of the limited smart #2 Couture Edition have been already sold out in European markets where offered to date
  • The smart #2 lines Pure, Pure+ and Premium remain available through Early Order offering
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October 29, 2026, Leinfelden-Echterdingen, Germany. Following its highly acclaimed world premiere in Paris earlier this month, the smart #2 Couture Edition1 immediately resonated with customers across Europe. Limited to just 999 units for its European launch, the exclusive model attracted serious purchase interest from the moment it was unveiled. Since the opening of the smart Europe Early Order programme on October 13, the smart #2 Couture Edition has sold out within two weeks in all European markets where it has been offered to date. Remarkably, the Paris Motor Show 2026 remains the only place where European customers have been able to experience the vehicle in person so far.

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The smart #2 Couture Edition features an Atelier White Matte exterior with a Platinum Gold roof, complemented by 16” Lyra rims with gold details. It comes with the full smart #2 Premium specification as standard, including a glass roof, ambient lighting, heated seats and steering wheel, a Sennheiser audio system, wireless charging and navigation. Its distinctive look draws inspiration from the smart Concept #2, which received an enthusiastic response from customers when it was first presented in Beijing in April 2026. That feedback encouraged smart to bring the concept-inspired design into series production as the limited Couture Edition. Just six months after the concept’s debut, the production smart #2 made its world premiere in Paris.

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Selling out all currently available units of the smart #2 Couture Edition in just two weeks is an extraordinary achievement. With its distinctive design and exclusive character, this special edition embodies everything that makes smart unique. And what makes this success even more remarkable is that most of our customers haven't even had the chance to see the car in person yet. For me, this is much more than a sales success. It's a powerful sign of how much people have been waiting for the return of our iconic two-seater. Wolfgang Ufer, CEO of smart Europe GmbH

Early-Order Offer Remains Open for Three smart #2 Lines

Customers can still order the smart #2 Pure, smart #2 Pure+ and smart #2 Premium as left-hand-drive models through the Early Order offering opened on October 13 in Europe. Prices2 for the all-electric two-seater start at €19,990 in several European markets, including Germany, France and Italy. Deliveries of first smart #2 to customers in Europe are planned for mid Q2/2027. Variants of the smart #2 with right-hand-drive setup for markets like the United Kingdom will be offered in 2027. This will also include the new smart two-seater as Couture Edition.

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The smart #2 reimagines the iconic city car, retaining its signature wheels-at-the-corners design for maximum space in an ultra-compact footprint. A 6.95-metre turning circle and segment-first five-link rear suspension ensure agility and comfort, while 65 kW DC fast charging and up to 290 km of combined WLTP range3 support everyday versatility. Across three core trims and the limited Couture Edition, the interior features continuous bench-style seats-arrangement, an S-shaped cockpit featuring the smart pillar for mounting small gadgets.

Disclaimer

1Note on the smart #2’s vehicle status: The vehicle is currently still undergoing the homologation process (type approval process). The technical specifications, equipment features, and functions listed are based on the current state of development and are subject to change during the homologation process. Delivery will take place once homologation is complete. Upon delivery, the vehicle will correspond to the production specification confirmed by homologation.

2Prices may vary across European markets. Different terms and conditions apply to customers. For exact prices per country, refer to smart.com.

3Energy consumption combined in kWh/100 km (WLTP): 13.6 (Pure / Pure+ / Premium / Couture Edition); CO₂ emissions combined (while the car is in operation) in g/km: 0; CO₂ class: A; electric range (WLTP) in km: 290 (Pure / Pure+ / Premium / Couture Edition). These are preliminary details. The vehicle is currently undergoing the EU homologation process. These details are subject to final homologation. Changes are therefore possible. Once the EU homologation process is complete, smart will publish the official figures through the usual channels.

About smart

smart Europe GmbH is a wholly-owned subsidiary of smart mobility International Pte. Ltd. and was founded in June 2020 in Leinfelden-Echterdingen, near Stuttgart. smart Europe’s international team is responsible for all sales, marketing and after-sales activities for the next generation of smart vehicles, products and services of the brand in the European market. With Wolfgang Ufer as CEO and Martin Günther as CFO, the company is developing its full potential in Europe with a highly efficient and customer-oriented business model. The international smart joint venture was established between Mercedes-Benz AG and Geely Holding Group. smart positions itself as a leading provider of intelligent electric vehicles in the premium segment.

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