Cyril Bravard is the CEO of smart Automobile France SAS. In this function, he is in charge of building up the national smart organization.
After gaining a master’s degree at Inseec Business School, Cyril started his career in 1995 at a bank as a Corporate Business Manager. In 1997 he decided to join Daimler, where he assumed the role of Zone Manager Vans and Trucks at Mercedes-Benz Financial Services France. From 2002 to 2010, Cyril was part of the Trucks business unit where he served as both Marketing & Communication Manager and Retail Sales Manager. During this time, he developed expertise in dealer network management. In 2010, Cyril returned to Mercedes-Benz Financial Services and was promoted to the role of Sales and Marketing Director, where he successfully led a new acquisitions and portfolio growth strategy.
At the same time, Cyril pursued further education, earning an executive MBA in corporate governance & business ethics at Lake Constance Business School and a certificate of advanced studies in corporate social responsibility at the University of St. Gallen.
In 2014, Cyril moved to the Mercedes-Benz Cars business unit where he took over the position of Fleet Sales and Used Cars Director. From 2018 to 2021, he expanded his experience in wholesale by joining the Own Retail France organization. As Head of Transformation, he oversaw several reorganization and restructuring projects aimed at enhancing Own Retail performance and efficiency.