Hendrik Achenbach is the CEO of smart Sweden, leading the national smart organization since February 2026.
Hendrik Achenbach brings more than 20 years of experience in the automotive industry with a strong focus on the Scandinavian markets.
He has held senior leadership roles at smart Europe and within Mazda’s European organizations, including more than a decade in Mazda’s Nordic market entities in Denmark and Sweden. This experience has shaped his pragmatic, trust based approach to leadership and business.
Throughout his career, he has worked between headquarters and local markets, translating global strategy into clear and effective local execution. He believes in simplicity, transparency, and reliability as key drivers of long term success.
As CEO smart Sweden, Hendrik Achenbach focuses on sustainable growth, strong partnerships and strengthening smart’s position as a leading electric mobility brand in one of Europe’s most advanced EV markets, guided by a clear ambition to keep things easy and focused.
