smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility

• smart kicked off IAA Mobility 2025 with a special press conference, providing news on brand and product level at Europe’s largest automotive event 
• Strong interest from international industry and media experts marked the start of the exhibition, engaging in exchange on the next chapter of electric mobility 
• The world premiere of the exclusive smart #3 Keith Haring “Celebrating the Streets” art car captivated attendees, highlighting smart’s blend of innovation and design 

September 9, 2025, Leinfelden-Echterdingen, Germany. smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 2025¹ in Munich with a dynamic Monday morning press conference. The event at the company’s IAA Summit booth marked an important milestone with the confirmation of the upcoming smart #2, generating interest among industry experts and media alike. Moreover, attendees experienced the world premiere of the exclusive smart #3 Keith Haring “Celebrating the Streets” art car, showcasing smart’s innovative design philosophy. Throughout the day at the exhibition stand, numerous conversations took place focusing on the current and upcoming product portfolio, as well as on the continued evolution of the smart brand in Europe and globally. 

smart Europe CEO Dirk Adelmann emphasized the good progress made in major markets such as Germany and the United Kingdom in terms of electric vehicle quotas: competition in the automotive industry today is like a decathlon, where it is necessary to be on a good level in at least ten disciplines, while being on outstanding level in two or three of those. Benefiting from the good collaboration with shareholders Mercedes-Benz and Geely, smart benefits particularly in the areas of design, connectivity, and upgradeability. While smart is presenting its entire all-electric vehicle portfolio for the first time together at a major European automotive show, the successful launch of the smart #5 in most European markets was a key topic of discussion, underscoring smart‘s growing momentum in the premium electric mobility segment.

At the “smart Mobility Talk” on Monday morning, Dirk Adelmann confirmed in front of the press conference attendees that the smart #2 will become a new addition to the product portfolio of smart in Europe. During the press conference, Dirk Adelmann – together with Dr. Tilo Schweers, Vice President Research & Development at smart Europe, and Kai Sieber, Head of Design smart at Mercedes-Benz – shared details about the final development stage of the new all-electric car for urban mobility. With the reinvention of this very compact two-seater, the company is responding to the wishes of its community and brand enthusiasts. With the support and trustful partnership of its major stakeholders and investors, smart is currently working in the decisive design and engineering development stages. The goal is to present the series-production model of the smart #2 in Europe as early as fall 2026. 

One highlight of smart’s press conference at this year’s IAA Mobility was the world premiere of the specially designed smart #3 Keith Haring “Celebrating the Streets” art car. The reveal was jointly presented by Dirk Adelmann and Kai Sieber, Head of Design smart at Mercedes-Benz, who emphasized the vehicle’s strong connection to urban culture and its role as a creative continuation of the brand’s first model introduced during Auto Shanghai in April 2025. Following the presentation, the smart #3 Keith Haring Edition – featuring subtle accents inspired by this one-off art car – will be displayed from Tuesday at the IAA Open Space smart booth. The smart #3 Keith Haring Edition is exclusively available in limited quantities in Europe to German customers. Priced at € 48,9902 and available to order from September 9, 2025, the edition combines distinctive artistic details with smart’s advanced electric performance: It offers a range of 455 kilometers3, 150 kW DC fast charging, 19-inch alloy rims with a dark finish, individually embroidered headrests, special Keith Haring interior and exterior badges, a special Keith Haring key fob, and exclusive Keith Haring floor mats. More information at: https://de.smart.com/de/models/keith-haring/.

The smart #5 sets the standard for modern technology and innovation among electric vehicles even beyond its segment: the mid-size family SUV convinces with its battery performance and very fast charging – from 10 to 80% SoC in under 18 minutes with up to 400 kW under optimal conditions⁴. The smart #5 also offers highest levels of safety, a design that recently won the Red Dot Design Award⁵, extensive connectivity and infotainment functions, and an intelligently arranged passenger compartment. 

At the IAA Summit, smart focuses on forward-looking design and up-to-date technology solutions and offers an ideal platform for exchange with established as well as potential industry and business partners. At the IAA Open Space, smart offers visitors a varied program centered on the smart #1, #3, and new smart #5 models, with interactive offerings such as an art studio for customizing accessories, a photo studio, and family-friendly activities. Test drives with the full all-electric portfolio are also possible, as is an after-work run over 10 kilometers on Thursday, September 11, with an expected 150 participants. More information at: https://de.smart.com/de/event/iaa-2025/

From the compact smart #1⁶, on European roads since 2022, to the lifestyle-oriented smart #3⁷, available since 2023, and the progressive smart #5⁸, smart offers a portfolio of electric vehicles tailored to the diverse needs and lifestyles of its customers in Europe. With a product strategy that combines innovative technology and premium design, smart develops electric vehicles that not only deliver top performance but also resonate with urban communities and lifestyle-conscious drivers. With the smart #1 and #3 well established in the market and the introduction of the new smart #5, the brand continues to meet to the growing demand for electric mobility across Europe. 

smart and Real Garant will launch a warranty extension program for all currently available smart models, including the new smart #5. Germany is the first European market region where this service is offered. With the warranty extension or repair cost insurance, the manufacturer's warranty can be extended for two additional years and covering up to 160,000 kilometres in total. This extension provides the same level of protection as the original warranty, enabling smart customers to enjoy up to five years of comprehensive coverage. Customers can purchase the warranty extension online or directly through any smart partner – offering greater flexibility and peace of mind throughout their ownership journey.⁹

Disclaimer

¹Further information can be found at https://www.iaa-mobility.com/en

² Price including VAT, plus one-time transfer costs of 850 € (incl. VAT). Customers outside of Germany are subject to different conditions and terms. 

³Energy consumption combined in kWh/100 km (WLTP): 16.3 (Premium/Keith Haring Edition); CO₂ emissions combined (while the car is in operation) in g/km (WLTP): 0; CO₂ class: A; electric range (WLTP) in km: 455 (Premium/Keith Haring). 

⁴The charging time of the battery may vary depending on various conditions such as different ambient and battery temperatures, available power, and other restrictions (e.g., local legal regulations, technical standards, unbalanced load limits), as well as the use of the remote-control function (e.g., remote-controlled air conditioning, preheating of the vehicle, etc.). With a 3-phase power supply, you can charge at up to 22 kW, allowing you to go from 10% to 100% SOC (State of Charge) in just 5.5 hours under optimal conditions (except with the smart #5 Pro, which is only available with an 11 kW 3-phase onboard charger, allowing it to go from 10% to 100% SOC in 8.5 hours). With a DC fast charging station, you can even charge at up to 400 kW and go from 10% to 80% SOC in just 18 minutes under optimal conditions, except for the smart #5 Pro with 150 kW, which can go from 10% to 80% SOC in 30 minutes under optimal conditions. 

⁵Further details of the design awards can be found at https://de.smart.com/de/about-us/our-awards 

⁶Combined energy consumption in kWh/100 km (WLTP): 16.8 (Premium), 17.4 (Pro+), 18.1 (Pro), 18.2 (BRABUS/Pulse); combined CO2 emissions (during the operation of the vehicle) in g/km (WLTP): 0; CO2 efficiency class: A; electric range (WLTP) in km: 400 (BRABUS/Pulse), 440 (Premium), 420 (Pro+), 310 (Pro). 

⁷Combined energy consumption in kWh/100 km (WLTP): 16.3 (Premium/25th Anniversary Edition), 16.8 (Pro+), 17.2 (Pro), 17.6 (BRABUS/Pulse); combined CO2 emissions (during the operation of the vehicle) in g/km (WLTP): 0; CO2 efficiency class: A; electric range (WLTP) in km: 415 (BRABUS/Pulse), 455 (Premium/25th Anniversary Edition), 435 (Pro+), 325 (Pro). 

⁸Combined energy consumption in kWh/100 km (WLTP): 18.4 (Pro+/Premium), 18.5 (Pro), 19.9 (BRABUS/Pulse/Summit Edition); CO2 emissions combined (while the car is in operation) in g/km (WLTP): 0; CO2 class: A; electric range (WLTP) in km: 590 (Pro+/Premium), 465 (Pro), 540 (BRABUS/Pulse/Summit Edition). 

⁹Specific terms and conditions apply.