smart Presents All-Electric Portfolio and New Keith Haring Art Car at IAA Mobility 2025

• European auto show premiere in Munich for the new smart #5 
• At IAA Mobility 2025, smart will present its full range of all-electric vehicles 
• An exclusive art car inspired by Keith Haring will be the highlight at the exhibition stand, combining design, creativity, and intelligent use of space 

August 19, 2025, Leinfelden-Echterdingen, Germany. smart, the premium intelligent electric automotive brand, announces its participation in the renowned IAA Mobility 20251 automotive trade fair in Munich from September 8-14. In Munich, smart will showcase its full vehicle portfolio, the smart #12, smart #33 and the new smart #54 – underscoring its evolution into a portfolio brand in electric mobility. This also marks the first presence of the mid-size family SUV smart #5 at a European auto show. Furthermore, smart Europe CEO Dirk Adelmann will provide exclusive insights into the brand’s strategic direction and product development in Europe.

The smart #5 recently won the Red Dot Design award for Product Design and got introduced in several markets throughout Europe. This brand’s first mid-size SUV offers more space, versatility, and advanced technology than ever before. It is powered by an 800-Volt platform, enabling significantly extended range and fast charging capabilities. In addition to its up-to-date electric drive, the smart #5 features advanced driver assistance systems and an intelligent cockpit, setting new standards in ease of use and convenience for all passengers. With its spacious interior and features for flexibility in use in all its available lines, the latest addition to the smart product portfolio is designed to meet the diverse needs of European customers.

smart’s versatile product portfolio combines intelligent premium engineering with artistic expression. Each vehicle embodies the smart philosophy: intelligently designed vehicles that impress with bold aesthetics, clever use of space, and a distinctive visual identity, while also catering to different lifestyles. This year’s IAA Mobility features the full line-up: the smart #5 BRABUS is presented at the Summit in the exhibition center in Munich, as well as a specially designed art car⁵. At the Open Space in the city of Munich, the brand will showcase the smart #5 Premium, smart #5 Summit Edition and smart #1 BRABUS.

One highlight of smart’s presence at this year’s IAA Mobility is a car inspired by Keith Haring, which is dedicated to making art accessible to everyone. The exclusive Keith Haring Art Car, on display at the IAA Mobility Summit, acts as a sculptural centerpiece and embodies the joint philosophy of an “intelligent use of space”. The project is also tangible at the Open Space under the theme “Celebrate the Streets”, where elements of the Keith Haring’s work are woven into smart’s lifestyle experience. 

Through this special project inspired by Keith Haring⁶, smart is helping to expand and elevate the legacy of the artist and his ideals. Like Haring’s work, smart is rooted in the street. Since its inception, smart has redefined urban mobility by offering accessible, unconventional solutions designed to move people and ideas forward. With a focus on intelligent design, bold aesthetics, and a clear purpose, smart aims to inspire a world in which people embrace life with an open-minded and positive attitude.

At the Summit, the focus will be on future-facing design, intelligent technologies, and thoughtful innovations, as well as current product and brand developments. At the official press conference with smart Europe CEO Dirk Adelmann and further smart experts, the brand will provide exclusive insights into its strategic direction and product roadmap in Europe. The press conference will take place on September 8 at 10 a.m. at the smart booth (B01, Hall B2). 

At the Open Space at the Odeonsplatz in Munich, guests can expect lifestyle-oriented experiences centered around the smart product portfolio with the smart #1, #3, and the new #5. Interactive offerings include an art studio for customizing accessories and a playful and creative offering for families and children as part of the official IAA Family Trail ensure a varied program. In addition, there will be test drive opportunities with the entire smart product portfolio and a 10-kilometer after-work run with an expected 150 participants on Thursday.

Experience the future of mobility up close and sign up for an exclusive test drive with smart’s all-electric models at: smart.com

Disclaimer

¹Further information can be found at https://www.iaa-mobility.com/en. 

²Combined energy consumption in kWh/100 km (WLTP): 16.3 (Premium/25th Anniversary Edition), 16.8 (Pro+), 17.2 (Pro), 17.6 (BRABUS/Pulse); combined CO2 emissions (during the operation of the vehicle) in g/km (WLTP): 0; CO2 efficiency class: A; electric range (WLTP) in km: 415 (BRABUS/Pulse), 455 (Premium/25th Anniversary Edition), 435 (Pro+), 325 (Pro). 

³Combined energy consumption in kWh/100 km (WLTP): 16.8 (Premium), 17.4 (Pro+), 18.1 (Pro), 18.2 (BRABUS/Pulse); combined CO2 emissions (during the operation of the vehicle) in g/km (WLTP): 0; CO2 efficiency class: A; electric range (WLTP) in km: 400 (BRABUS/Pulse), 440 (Premium), 420 (Pro+), 310 (Pro). 

⁴Combined energy consumption in kWh/100 km (WLTP): 18.4 (Pro+/Premium), 18.5 (Pro), 19.9 (BRABUS/Pulse/Summit Edition); CO2 emissions combined (while the car is in operation) in g/km (WLTP): 0; CO2 class: A; electric range (WLTP) in km: 590 (Pro+/Premium), 465 (Pro), 540 (BRABUS/Pulse/Summit Edition). 

⁵Art car only, not available for sale. 

⁶Keith Haring Foundation. Licensed by Artestar, New York. Further information can be found at https://www.haring.com/.