A Lasting Moment: smart #5 BRABUS Debuts at Milan Design Week

• The all-new smart #5 BRABUS debuted on April 8 in collaboration with Highsnobiety's “NOT in Milan” festival 

• The boldest BRABUS in smart’s line-up will be on display until April 11 at the Magma Event Space in Milan 

• The smart #5 BRABUS will be available in Germany from April 24, 2025, with other European markets to follow shortly thereafter 

April 9, 2025, Leinfelden-Echterdingen, Germany. The world premiere of the smart #5 BRABUS was a celebration for lovers of modern design. The event, which took place against the backdrop of Milan Design Week, unveiled smart's first all-electric mid-size SUV in its top performer version. Influenced by the vibrant Isola Design District and the collaboration with Highsnobiety's "NOT in Milan" festival, the unveiling combined innovation and creativity, making a clear statement in design and performance. The smart #5 BRABUS will be on display at the Magma Event Space until April 11, for those interested in experiencing the lifestyle and innovation focused spirit of smart and its partners BRABUS, Sennheiser and TREK.

The world premiere of the smart #5 BRABUS was presented in collaboration with Highsnobiety's "NOT in Milan" festival, a creative platform that brings together art, fashion and urban culture. The official debut of the smart #5 BRABUS on the evening of April 8 was the beginning of a three-day exhibition at the Magma event space, inviting visitors to get up close and interact with the car. 

Situated in a former manufacturing warehouse that has been transformed into an impressive venue, Magma's 270-square-meter outdoor pergola served as a stunning backdrop for the launch. The open space was the ideal place to present the smart #5 BRABUS as a true work of art for adventurers who dare to stand out. In this unique setting, guests such as Daniel Sennheiser, Co-CEO Sennheiser, Dr. Véronique Larcher, Director Sennheiser Mobility and James Eastwood, Marketing Director at TREK Europe, experienced an impressive unveiling, during which Dirk Adelmann, CEO smart Europe, and Constantin Buschmann, CEO BRABUS, provided insights and personal impressions about this all-new smart highlight upon its first ever public presentation.

A car for adventurers 

The smart #5 BRABUS is the latest result of the long-standing partnership between smart and BRABUS. With its distinctive BRABUS styling and sporty exterior concept, the all-electric SUV was developed for those who value the beauty of driving. In the interior, the new top-performing all-electric mid-size SUV is expressed by a refined selection of premium materials and handcrafted detail work. 

On the road, the smart #5 BRABUS does not just turn heads – it electrifies. With 475 kW of power and 710 Nm of peak torque, this exceptional mid-size SUV guarantees an exhilarating experience on the road. With a maximum range of 540 km (WLTP) , and an exceedingly short charging time of just 18 minutes from 10 to 80% State of Charge (SoC) thanks to the 800-volt platform, no adventure is ever far away.

The SUV's instant 1-Second-Wow effect is complemented by an exceptional interior soundscape. The Sennheiser Signature Sound System, featuring 20 high-quality speakers and a unique central rising speaker, delivers 1,190 watts of power, offering a thrilling and dynamic listening experience – ideal for enjoying your favorite songs on every journey. 

The bottom line: The most powerful all-electric SUV in smart’s BRABUS line-up is a vehicle with attitude, created for those who live and breathe modern, individual mobility. 

The all-new smart #5 BRABUS was not the only premiere of the evening: the TREK Rail+ 9.9 Gen 5 high-performance mountain bike, born from a collaboration between smart and TREK, captivated the audience with the same undeniable spirit as the smart #5 BRABUS and an entirely unique character of its own. Built for adventure, the bike features a rugged carbon frame designed for true adventure seekers. Its striking Atom Grey Matte finish, accented with striking red details, draws direct inspiration from the design of the smart #5 BRABUS - bringing performance, style and attitude to both road and trail. 

With the debut of the smart #5 BRABUS at Milan Design Week, smart is proving that electric mobility and style are not mutually exclusive. The new smart #5 BRABUS will be available in Germany for €60,900, with orders being taken from April, 24, 2025, and further European market launches in the second and third quarters of 2025.

For more information, visit: www.smart.com.

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Disclaimer

¹Energy consumption combined in kWh/100 km (WLTP): 19.9 (BRABUS); CO2 emissions combined (while the car is in operation) in g/km (WLTP): 0; CO2 class: A; electric range (WLTP) in km: 540 (BRABUS). 

²AC charging time (10-100%): The charging time of the battery may vary depending on various conditions such as different environments and battery temperatures, available power and other restrictions, as well as the use of the remote-control function (e.g. remote-controlled air conditioning, preheating of the vehicle, etc.). With a 22-kW on-board charger, you can charge from 10% to 100% SOC in 5.5 hours under optimal conditions.