smart Partners with Sennheiser to Elevate In-Car Audio Experience

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August 23, 2024, Leinfelden-Echterdingen, Germany. smart, the all-electric premium brand, has initiated a strategic partnership with Sennheiser, the renowned German audio solutions company. Both partners will combine their expertise to enhance the future of in-car audio entertainment, blending smart's commitment to offering mindful technology with Sennheiser's experience in providing leading audio innovations. Certain lines of the all-new smart #5, which is set to celebrate its world premiere in Brisbane, Australia, on August 28, will be equipped with sound systems produced under the new collaboration.

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Setting New Benchmarks in Automotive Audio Excellence 

As two forward-thinking global brands with a shared European heritage, smart and Sennheiser join forces with the philosophy of creating an enjoyable experience on the road using state-of-the-art technology and premium sound quality. Sennheiser has been the first choice of many top artists, sound engineers, and music lovers around the world for over 80 years. Driving the all-new smart #5 will become a real premium experience, even off paved roads, for the driver and the senses. 

Our mission is to inspire people across Europe to explore the diverse landscapes and cultures the continent has to offer. With our vehicles, we ensure that every journey is not only enjoyable but also exceptionally comfortable. Our partnership with Sennheiser marks a significant leap forward in enhancing in-car entertainment for the European market. Together with this remarkable global partner, we are thrilled to provide an unparalleled sound experience that complements our commitment to innovation and driving pleasure. Dirk Adelmann​, CEO smart Europe 
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Trusted Expertise Meets State-of-the-Art Technology 

The audio experts at Sennheiser Mobility are bringing a premium immersive experience to the all-new smart #5. Central to the audio experience is the Sennheiser Signature Sound System with 20 speakers, featuring superior patented audio algorithms of Sennheiser Concerto with AMBEO technology and Sennheiser Contrabass. The Sennheiser signature sound philosophy is to preserve the intent of the artist and present it with authenticity. As the highlight of the setup, a raising speaker – with ambient lighting which synchronizes with the rhythm of the music – creates an immersive audio-visual experience. With a maximum output of 2,000 Watts, the system also supports a Dolby Atmos speaker setup. This enables real life sound to be experienced at a whole new scale. 

We are delighted to continue bringing our remarkable Sennheiser sound to the automotive space through our partnership with smart. At Sennheiser, we deliver products and experiences that create goosebumps on the skin. In this partnership, we are poised to do exactly that, offering a truly immersive listening experience that puts the driver and passengers at the center of their favorite music. Dr. Andreas Sennheiser, Co-CEO of Sennheiser

The partnership will come into effect across all global markets, including China and Europe. 

As a multi-purpose SUV in the mid-size segment, the all-new smart #5 is scheduled to celebrate its world premiere in Brisbane, Australia, on August 28. On the same day, the smart #1 and #3 will be officially launched in the Australian market. 

Further images:

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Disclaimer

1The vehicle is in the EU homologation process. smart will publish the official values through its usual channels as soon as the homologation process is completed. The vehicle shown may include optional equipment and features that may not be applicable to all markets.

2Optional equipment and features are not available for all lines.

About smart

smart Europe GmbH is a wholly-owned subsidiary of smart mobility International Pte. Ltd. and was founded in June 2020 in Leinfelden-Echterdingen, near Stuttgart. smart Europe’s international team is responsible for all sales, marketing and after-sales activities for the next generation of smart vehicles, products and services of the brand in the European market. With Wolfgang Ufer as CEO and Martin Günther as CFO, the company is developing its full potential in Europe with a highly efficient and customer-oriented business model. The international smart joint venture was established between Mercedes-Benz AG and Geely Holding Group. smart positions itself as a leading provider of intelligent electric vehicles in the premium segment.

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