smart X BRABUS - A new chapter for a proven partnership

This exceptional smart #1 collaboration makes our automotive-heart beat faster. Continuing a 20-year legacy into the e-mobility era, smart and BRABUS, the world's largest independent automotive refinement specialist and exclusive supercar manufacturer, have partnered up to co-create the urban all-electric performance driving experience with an iconic edition – the all-new smart #1 BRABUS.

smart and BRABUS are pushing their successful long-standing partnership to the next level. Both companies share a common mindset to go above and beyond the average. Working together on unique products, directly tailor-made to the customers wants and needs, has always been and will be the core of the collaboration. With the smart #1 BRABUS both companies make a joint commitment to create a unique and innovative e-mobility platform which unifies design, technology, connectivity, performance, and exclusivity while purely focusing on the user and their driving experience.

Exclusive vehicles by BRABUS

BRABUS creates modern, individual luxury. With innovative technology, high-quality materials, attention to detail and tasteful, dynamic aesthetics, the company develops products with a wow factor that put customers in the limelight. In the heart of the Ruhr area, Bottrop has been the home of BRABUS in North Rhine-Westphalia for more than 45 years. From here the brand is working every day on new, innovative and exciting products for its customers from more than 100 countries.

Constantin Buschmann/ CEO BRABUS “Over the past 20 years, smart and BRABUS have co-created a high-performance urban legend and won the hearts of countless enthusiasts. We are excited to continue our two-decade partnership with smart into the e-mobility era. At BRABUS we always push forward, more innovation, more performance, more exclusivity, more fun – but also more safety, more eco-friendliness, more sustainability. The combination of these factors makes our two brands the perfect partners.

About Brabus:

FOUNDED 1977

EMPLOYEES > 300

COUNTRIES ACTIVE IN > 100

HEADQUARTER Bottrop, DE

INDUSTRY Luxury mobility

Please find out more in the exclusive interview between Björn Schick (CXO/ Customer Experience smart Europe) and Constantin Buschmann (CEO BRABUS):