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smart Automobile Co., Ltd. is an international joint venture between Mercedes-Benz AG and Geely Holding Group. The joint venture creates synergies to position smart as a leading provider of intelligent electric vehicles in the premium segment.

smart Automobile Co., Ltd. was established in 2019 and combines the greatest strengths of both shareholders by bringing in the best of both worlds: the design of the next generation of smart vehicles comes from the worldwide Mercedes-Benz design network while R&D will be carried out by smart in China. Plus, smart leverages the China-based production and supply network of the Geely Holding Group. In January 2020, Tong Xiangbei was appointed Chief Executive Officer. The global headquarters of smart have been established in Hangzhou Bay, Ningbo with operational sales functions based in China and Europe.

smart Europe GmbH is a wholly-owned subsidiary of smart mobility International Pte. Ltd. and was founded in June 2020 in Leinfelden-Echterdingen, near Stuttgart. smart Europe’s international team is responsible for all sales, marketing and after-sales activities for the next generation of smart vehicles, products and services of the brand in the European market. With Dirk Adelmann as CEO and Martin Günther as CFO, the company is developing its full potential in Europe with a highly efficient and customer-oriented business model. smart Europe has set up national subsidiaries in selected markets, taking into consideration the individual characteristics of the European countries and to best meet differing customer demands and needs.


smart Locations in Europe:

smart Europe GmbH

Esslinger Strasse 7, 70771 Leinfelden-Echterdingen, Germany

smart Automobile France SAS

smart Automobile France SAS, 7 avenue Niépce, 78180 Montigny-le-Bretonneux, France

smart Italia S.r.l.

Via di Quarto Peperino, 22, 00188 Roma RM

smart España A.E, S.L

Avenida de Bruselas, 30 Alcobendas, Madrid 28108, Spain

smart UK Automotive Ltd.

The Pinnacle, Midsummer Boulevard, Milton Keynes MK9 1BP, Great Britain

smart Schweiz GmbH

c/o Fabrik11, Ringstrasse 20, 8600 Dübendorf, Switzerland

smart Portugal, Lda

Rua Gottlieb Wilhelm Daimler 20, 2710-037 Sintra, Portugal

smart Nederland B.V.

Ravenswade 4, 3439 Nieuwegein, Netherlands

smart Austria Automotive GmbH

Am Belvedere 10, 1100 Wien, Österreich

smart Belgium SA

Avenue du Péage 68, 1200 Woluwe-Saint-Lambert

smart Sweden AB

Dockgatan 1, 211 12 Malmö

Latest smart news

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smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."

Latest smart #5 Update Refines the Ride

smart is delivering a comprehensive over-the-air (OTA) update for the smart #51, which will be available for customers in European markets from the end of February.

Beyond the Freezing Point: Testing smart in Iceland's Winter Extremes

The European R&D team of smart ventures to frozen lakes and deep snow to prove that electric mobility can thrive where nature shows no mercy.

smart Automobile appoints Kang Yi as new Global CMO as of April 2026

he board of directors of smart Automobile Co., Ltd. announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketin...

smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards

The smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London. The victory sees the #5 follow in the footsteps of its fellow smart models, with th...

Bringing brand, products and its communication together: Xuan-Zheng Goh to shape smart Europe’s image with a unique t...

From market specific regulations to electrification and digital disruption, working in Product Management, Marketing, and Communication in Europe’s automotive industry is a daily exercise in comple...

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