- smart has expanded its global presence to 40 countries and regions, with the smart #1 and #3 expected to be launched locally in late April, marking a new milestone in its “Year of Opening New Frontiers”.
- smart deepens its strategic partnership with the Kaufmann Group through its Costa Rican representative, AutoStar, extending their prior collaboration in Chile.
(April 15, 2026, Hangzhou, China) smart, the premium intelligent electric automotive brand, has entered Costa Rica, with the smart #1 and #3 expected to be launched locally in late April, marking its 40th global market and first entry into Central America. Building on the success of its collaboration with the Kaufmann Group in Chile, smart enters Costa Rica through the Group's local representative, AutoStar. The move signals a continuation of smart's steady global expansion, setting the stage for another “Year of Opening New Frontiers”.
Entering Costa Rica is an important step for smart. Not only is it our 40th global market, but it also serves as our gateway to a new region – Central America. As a regional leader in EV adoption, Costa Rica aligns perfectly with smart's vision for sustainable mobility. Together with our partners at AutoStar, we look forward to bringing our distinct premium electric vehicles to customers across Costa Rica.Mr. Kang Yi, Global CMO of smart
Costa Rica features progressive electric mobility policies and a rapidly developing infrastructure. The country is widely recognized as a benchmark market for sustainable transportation in the region, with one of the highest EV penetration rates. This dynamic market environment, together with strong consumer alignment with sustainable mobility, presents an ideal opportunity for smart to introduce its premium intelligent electric vehicles.
The smart models scheduled for launch in Costa Rica are styled by the Mercedes-Benz Global Design Team, fully reflecting the brand’s “Love, Pure, Unexpected” design philosophy. Renowned globally for their outstanding design and quality, smart vehicles have earned strong recognition from customers worldwide. Through the renewed partnership with AutoStar, a distributor with over 20 years of experience in the Costa Rican market, smart is well positioned to resonate with local consumers.
We are honored to further strengthen our strategic partnership with smart. Through our close collaboration in Latin America, we have witnessed firsthand the brand’s exceptional product capabilities and distinctive appeal. We are now fully committed to introducing these innovative models to Costa Rica, offering local customers a premium, intelligent, and sustainable mobility experience, and together opening a new chapter in urban transportation.Mr. Sebastián Richards, Commercial Manager of AutoStar
smart has expanded its global footprint to 40 markets across diverse regions including China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Latin America and Africa with over 700 sales outlets worldwide. During the “Year of Opening New Frontiers”, leveraging its continually expanding technological capabilities and diversified product portfolio, smart aims to enter new markets in its 2026 global expansion, delivering a broader range of intelligent mobility solutions to customers around the globe.