Management
The management team is composed of representatives of smart Europe GmbH and its local subsidiaries.
The smart Automobile Co., Ltd. is a 50/50 joint venture between Mercedes-Benz AG and Zhejiang Geely Holding Group, established in 2019. The smart Europe GmbH is a wholly owned subsidiary of smart Automobile Co., Ltd. and has been established to supply, sell and service future smart vehicles in the European market.
smart Europe GmbH
based in Leinfelden-Echterdingen, Stuttgart, Germany handles distribution, marketing and after-sales activities for Europe.
Dirk Adelmann
Chief Executive Officer
Mr. Dirk Adelmann has taken the reins of smart Europe GmbH as CEO, applying his experience to leverage the full potential of the joint venture between Mercedes-Benz and Geely for the European markets. Dirk has almost 20 years of experience within the Daimler Group, a big portion of it in executive management functions in Germany & abroad.
Martin Günther
Chief Financial Officer
Mr. Martin Günther, CFO of smart Europe GmbH, brings in extensive knowledge in the field of finance. Martin has worked for Daimler since 2005, holding management positions within Mercedes-Benz Accessories GmbH and Daimler Global Service & Parts Operations.
Björn Schick
Chief Experience Officer
Björn Schick is a member of the executive board and Chief Experience Officer at smart Europe. As a Thought Leader in 'Digital Marketing & PR', 'eCommerce', and 'Digital Business Transformation', Björn consistently drives seamless end-to-end customer experiences forward.
René Müller
Chief Operating Officer
René Müller joined smart Europe in 2020 and has served as the Acting COO since February 2023. In his leadership role, he drives pan-European sales processes and enhances smart Europe's brand presence and values sustainably.
smart Italia S.r.l
Lucio Tropea
Chief Executive Officer
Mr. Lucio Tropea serves as CEO of smart Italia S.r.l. In his previous assignment, he served as Head of Global Marketing e-Mobility
at Enel x and as Head of Sales smart at Mercedes-Benz Italia.
smart Spain A.E. SL
Alberto Olivera
Chief Executive Officer
Mr. Alberto Olivera serves as CEO of smart España A.E. SL.
In this function, he is building up the national smart organisation.
smart France SAS
Cyril Bravard
Chief Executive Officer
Mr. Cyril Bravard serves as CEO smart Automobile France SAS. In his function, he is in charge of building up the national smart organisation. Prior to this, Cyril held several management positions in Sales and Marketing within Mercedes-Benz France and Mercedes-Benz Financial Services France.
smart Germany
Wolfgang Ufer
Chief Executive Officer
Mr. Wolfgang Ufer serves as CEO of smart Germany. In this function he builds up the national smart organization for the largest market in Europe.
smart UK Automotive Ltd.
David Browne
Chief Executive Officer
Mr. David Browne serves as CEO of smart UK Automotive Ltd. With over 25 years of experience in the auto industry, he is responsible for building up the smart brand within the UK.
smart Schweiz GmbH
Remo Guthauser
Chief Executive Officer
Mr. Remo Guthauser serves as CEO smart Schweiz GmbH. In his role, he is in charge of building up the national smart organisation and building a team with a passionate, ambitious and curious spirit on innovation.
smart Portugal, Lda
Bernardo Villa
Chief Executive Officer
Mr. Bernardo Villa serves as CEO of smart Portugal. In his role he oversees the building up the national smart organization – some 20 years after he did exactly that with the first generation of smart models.
smart Nederland B.V.
Roland Stähler
Chief Executive Officer
Mr. Roland Stähler serves as CEO of smart Nederland B.V.
In this function, he is building up the national smart organisation.
smart Austria Automotive GmbH
Sarah Lamboj
Chief Executive Officer
Mrs. Sarah Lamboj serves as CEO of smart Austria and is in-charge of building up the national smart organisation.
smart Belgium SA
M. Henry Wattel
Chief Executive Officer
M. Henry Wattel serves as CEO smart Belgium SA. In his role, he oversees setting up the national smart organisation and building a team with a fresh, ambitious, and pragmatic spirit.