smart has always stood for small space wonders. Where did the change of heart come from now to build big cars and why is smart the right brand for this? Dirk: smart has always been a pioneer in urb...
It is no coincidence that in our free time we thrive for peace of mind and space to let thoughts flow. As society has evolved in such a way that most of us live in rather manageable homes and narr...
One of the crucial arguments for a car is its space and the possibility to make use of it. Since the compact SUV was designed as a pure electric vehicle and the designers had a free hand in designi...
“With the new smart #1 we achieved a clear, distinctive, and sporty look with which we were able to create something unique and special that you have never seen before”, states Michael Gebhardt, He...
Nowadays, the need for mobility is growing faster than ever globally. However, the terms under which this fast-paced demand takes place are changing significantly. More often than not, individual m...
Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, a...
To design a smarter future, smart embraces co-creation, building on global expertise and local knowledge now also provided through the R&D center in Renningen.
smart’s Europe and China “dual-home“ business strategy is bringing the global market into focus. With the comprehensive renewal of its brand, products and business model, the premium all-electric a...
In any conversation about e-mobility and electric cars, it seldom takes long for the subject of charging challenges in daily life to be raised. The global growth of the fully electric vehicle segme...
With the renewal of its brand, product and business model, smart has entered a new era of development. As a premium all-electric automotive technology brand, smart is expanding its product portfoli...
After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.
