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March 2026

- March 10, 2026
- Company
smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."
- March 3, 2026
- smart #5
Latest smart #5 Update Refines the Ride

smart is delivering a comprehensive over-the-air (OTA) update for the smart #51, which will be available for customers in European markets from the end of February.

- February 23, 2026
Beyond the Freezing Point: Testing smart in Iceland's Winter Extremes

The European R&D team of smart ventures to frozen lakes and deep snow to prove that electric mobility can thrive where nature shows no mercy.
- February 16, 2026
- Company
smart Automobile appoints Kang Yi as new Global CMO as of April 2026

he board of directors of smart Automobile Co., Ltd. announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketin...

- January 23, 2026
- smart #5
smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards

The smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London. The victory sees the #5 follow in the footsteps of its fellow smart models, with th...
- January 21, 2026
- Company
Bringing brand, products and its communication together: Xuan-Zheng Goh to shape smart Europe’s image with a unique t...

From market specific regulations to electrification and digital disruption, working in Product Management, Marketing, and Communication in Europe’s automotive industry is a daily exercise in comple...
- January 19, 2026
- Company
smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer

smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Merce...
- January 15, 2026
- smart #5
smart #5 named Safest Large SUV of 2025

The all-electric smart #5[1] has been awarded the Euro NCAP[2] “Best in Class” Award for Safest Large SUV of 2025. smart’s newest model earned a five-star Euro NCAP safety rating in September with ...