The world premiere of the smart #5 BRABUS was a celebration for lovers of modern design. The event, which took place against the backdrop of Milan Design Week, unveiled smart's first all-electric m...
smart is once again setting standards in the premium segment of electric mobility. With the world premiere of the smart #5 BRABUS, the brand is unveiling its new top-end product in the all-electric...
smart Europe has optimized and repositioned its organizational structure in terms of marketing and communication for an effective approach towards its omnichannel target groups. In an intensive pit...
At this year's presentations of the iF Design Award 2024 and the Red Dot Award 2024i, smart impressed the top-class juries. The brand received two internationally renowned awards in the "Product" c...
From April 25 to May 4, smart presents the new Concept #51 as a world premiere at the Beijing International Automotive Exhibition 2024. The unique concept vehicle marks the entry of the brand into ...
With the smart Concept #51, the brand introduces a mid-size SUV concept and its most spacious and versatile vehicle to date. smart combines an outdoor-inspired design with the functionality and app...
With the smart Concept #5, the all-electric mobility brand goes beyond urban boundaries by creating a visionary vehicle that is suitable for any kind of outdoor activity. The smart Concept #5 marks...
smart has officially launched its first-ever sports utility coupé, the smart #3, at an exclusive brand event during the Auto Shanghai. The design of the smart #3 represents an even sportier interpr...
Two out of three Europeans plan to spend their holidays with their cars in their own country or in a neighbouring country. But where to go when the good weather calls?
Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, a...
To design a smarter future, smart embraces co-creation, building on global expertise and local knowledge now also provided through the R&D center in Renningen.
smart’s Europe and China “dual-home“ business strategy is bringing the global market into focus. With the comprehensive renewal of its brand, products and business model, the premium all-electric a...
