smart Europe GmbH
Chief Executive Officer, smart Italy
Mr. Lucio Tropea serves as CEO of smart Italia S.r.l. In his previous assignment, he served as Head of Global Marketing e-Mobility at Enel x and as Head of Sales smart at Mercedes-Benz Italia.
Lucio received his university degree in economics in 2003, submitting a master thesis on the car distribution effects of EU block exemption regulation. After an experience in an automotive consultancy and research firm, he joined Mercedes-Benz Italia as a market analyst in the used-car department.
He remained in the used-car business, covering different roles in residual value/portfolio risk management until he became Head of Remarketing and the certified pre-owned program.
From 2015 to 2018, Lucio led smart as Head of Sales in Italy, ensuring the satisfaction of Italian customers with the third-generation smart fortwo, cabrio and forfour.
Starting in 2018, he worked at Enel x as Head of Global Marketing e-Mobility, where he contributed to defining their charging-solutions portfolio as well as put together automotive partnership agreements to supercharge the e-mobility takeover.
As of April 2021, he is back at smart and is helping to write its next successful chapter.