Search in newsroom
Contact us
Europe
Search in newsroom
smart.com

What are you looking for?

Latest news

smart #2 Swiss Premiere at Opening of New Flagship Venue in Zurich

New smart Atelier in downtown Zurich becomes the brand's Swiss hub for events, training and presentations, with the smart #2 debuting in Switzerland.

smart #2 Couture Edition Sells Out in Just Two Weeks in Europe

smart #2 Couture Edition sells out in Europe within two weeks after Paris debut, as demand surges for the all-electric two-seater. Early Order for other lines remains open.

The Return of the Two-Seater: smart #2 Wins Over Public and Press in Paris

Paris, city of love and famed for its dense traffic, spent a week under the spell of the smart two-seater. At the Paris Motor Show 2026, one of the world's most traditional motor shows, the new sma...

smart #2 Early Ordering for Europe Starts Right After World Premiere

At the world premiere of the all-new smart #2 in Paris, smart Europe already initiated an early ordering option, based on the high interest in the new vehicle. The all-electric two-seater will be ...

World Premiere of the smart #2 as Reinvention of the Urban Two-Seater

The all-electric smart #2 celebrates its world premiere at the Paris Motor Show, marking the return of the ultra-compact urban two-seater.

Never Just Another Car

smart traces its heritage from Johann Tomforde’s original city car idea to the iconic smart fortwo and the new fully electric smart #2 at the Paris Motor Show 2026.

smart #2 Will Feature Tridion Cell Evo for New Level of Safety in the City-car Segment

The upcoming smart #2 will provide a new level of city-car safety with its Tridion Cell Evo body structure.

smart #5 OTA Update Adds Apple Wallet Key and Enhanced Safety Features

Drivers of the smart #5 can now benefit from a new over-the-air update, that enables to unlock and start their vehicle directly with a digital key in Apple Wallet on iPhone and Apple Watch. The H...

The City Gets a New Soundtrack with smart and Sennheiser

smart and Sennheiser are elevating the sound experience in the compact car segment with the upcoming smart #2, marking the next chapter of their successful partnership.

It’s Coming Back: smart #2 Takes to the Streets Through a Global Mural Campaign

As the iconic city two-seater is officially coming back, smart is utilising an unconventional street mural format to offer the first glimpse of its signature design.

smart #5 Premium Adds AWD-version as the Lineup Gets Updated with a New Black Collection and Colors

smart is introducing its latest model year update for the smart #1, #3 and #5.

On the Road to Paris: smart #2 Undergoes Tough Testing Ahead of World Premiere

The all-electric smart #2 is currently undergoing an extensive global testing programme ahead of its highly anticipated world premiere at the Paris Motor Show this October.

smart Strengthens Digital Customer Services Development with Hello # Creator Expertise

Hello # creator joins smart Europe as Principal, Mobile Experience, advancing the Hello smart app and future digital customer services for smart #1, #3, #5 and #2.

smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."

smart Automobile appoints Kang Yi as new Global CMO as of April 2026

he board of directors of smart Automobile Co., Ltd. announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketin...

Bringing brand, products and its communication together: Xuan-Zheng Goh to shape smart Europe’s image with a unique t...

From market specific regulations to electrification and digital disruption, working in Product Management, Marketing, and Communication in Europe’s automotive industry is a daily exercise in comple...

smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer

smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Merce...

smart Sustainability Report 2024

smart has published its Sustainability Report 2024, highlighting the brand’s progress on the journey toward fully carbon-neutral vehicles by 2045. Since 2019, smart has been exclusively producing a...

Kick Off for Integrated Campaign in Europe for the New smart #5 with Fresh Agency Line-Up

smart Europe has optimized and repositioned its organizational structure in terms of marketing and communication for an effective approach towards its omnichannel target groups. In an intensive pit...

smart Encourages European Community: “Never silent. Use your vote!"

True to its values, smart is actively encouraging society to shape the future of Europe. By joining the “We stand for values” alliance, the company is taking another important step in making sustai...

smart Becomes Mobility Partner of FC St. Pauli

From March 7, 2024, smart will be the official mobility partner of the traditional sports club FC St. Pauli. This partnership marks an important step for smart on its way to making sustainable and ...

smart #5 Premium Adds AWD-version as the Lineup Gets Updated with a New Black Collection and Colors

smart is introducing its latest model year update for the smart #1, #3 and #5.

Elevated Exclusivity and Dynamics for smart #1 and #3 with New BRABUS Monoblock Wheels

As the latest highlight of the partnership between smart and BRABUS, the all-electric brand now offers new 19- and 20-inch BRABUS rims for an even more individual design of the smart #1 and smart #...

More Convenience and Driving Pleasure: smart Delivers Sixth Free Over-The-Air Update

smart introduces practical new functionalities for the smart #1 and smart #3 models and once again underlines the brand's focus on comfort and user-friendly technology. Key features include 'Send t...

smart Excites Music Fans at the GLÜCKSGEFÜHLE Festival 2024

At this year's GLÜCKSGEFÜHLE Festival from September 12 to 15, smart was once again present as a mobility partner and with an extensive brand presence. 200,000 fans from all over Europe were able t...

smart Offers Optimizations with Free Over-The-Air Update

With a comprehensive and free over-the-air (OTA) update, smart now offers more optimizations for an improved driving experience. With OTA 1.4.0, functions such as low energy regeneration and smart ...

Extension of smart #1 Model Range with Pure and Pure+ Lines

smart is expanding its product portfolio with two more lines of the all-electric smart #1, offering premium comfort, advanced technology, and exceptional safety at a competitive price point.

smart #1 Named Best Small Electric SUV at 2024 What Car? Awards

The smart #1 has claimed the title of best Small Electric SUV at the prestigious 2024 What Car? Awards. The recognition is the latest in a series of accolades for the all-electric SUV since its lau...

smart #1 wins Goldenes Lenkrad 2023

On November 7, the smart #1 was awarded the "Goldenes Lenkrad" (German for: "Golden Steering Wheel") in the category "Best Car under 50,000 euros".

smart expands #1 line choices: the attractive entry-line Pro starts at € 37,490 in Germany

With the smart #1 Pro, smart adds an attractive entry-level line to its product portfolio, bringing the total number of variants to six. The new addition increases the diversity of smart’s range in...

smart #2 Swiss Premiere at Opening of New Flagship Venue in Zurich

New smart Atelier in downtown Zurich becomes the brand's Swiss hub for events, training and presentations, with the smart #2 debuting in Switzerland.

smart #2 Couture Edition Sells Out in Just Two Weeks in Europe

smart #2 Couture Edition sells out in Europe within two weeks after Paris debut, as demand surges for the all-electric two-seater. Early Order for other lines remains open.

The Return of the Two-Seater: smart #2 Wins Over Public and Press in Paris

Paris, city of love and famed for its dense traffic, spent a week under the spell of the smart two-seater. At the Paris Motor Show 2026, one of the world's most traditional motor shows, the new sma...

smart #2 Early Ordering for Europe Starts Right After World Premiere

At the world premiere of the all-new smart #2 in Paris, smart Europe already initiated an early ordering option, based on the high interest in the new vehicle. The all-electric two-seater will be ...

World Premiere of the smart #2 as Reinvention of the Urban Two-Seater

The all-electric smart #2 celebrates its world premiere at the Paris Motor Show, marking the return of the ultra-compact urban two-seater.

smart #2 Will Feature Tridion Cell Evo for New Level of Safety in the City-car Segment

The upcoming smart #2 will provide a new level of city-car safety with its Tridion Cell Evo body structure.

The City Gets a New Soundtrack with smart and Sennheiser

smart and Sennheiser are elevating the sound experience in the compact car segment with the upcoming smart #2, marking the next chapter of their successful partnership.

It’s Coming Back: smart #2 Takes to the Streets Through a Global Mural Campaign

As the iconic city two-seater is officially coming back, smart is utilising an unconventional street mural format to offer the first glimpse of its signature design.

On the Road to Paris: smart #2 Undergoes Tough Testing Ahead of World Premiere

The all-electric smart #2 is currently undergoing an extensive global testing programme ahead of its highly anticipated world premiere at the Paris Motor Show this October.

smart Unveils Interior Design Concept and ECA Platform Details for the Upcoming smart #2

smart has presented the smart Concept #2 at an exclusive event in Rome for the first time in Europe, offering new perspectives on the interior design philosophy and creation process as well as tec...

smart Concept #2 Makes Auto Show Debut Following Strong Premiere and Positive Global Response

The smart Concept #2 makes its auto show debut following a strong global reveal and positive initial reception.

smart Concept #2 Debuts at Global Brand Event with “Change of Perspectives”

The smart Concept #2 makes its global debut with unconventional design aesthetics, previewing the reinvention of the iconic two-seater city car.

smart #5 Premium Adds AWD-version as the Lineup Gets Updated with a New Black Collection and Colors

smart is introducing its latest model year update for the smart #1, #3 and #5.

Elevated Exclusivity and Dynamics for smart #1 and #3 with New BRABUS Monoblock Wheels

As the latest highlight of the partnership between smart and BRABUS, the all-electric brand now offers new 19- and 20-inch BRABUS rims for an even more individual design of the smart #1 and smart #...

More Convenience and Driving Pleasure: smart Delivers Sixth Free Over-The-Air Update

smart introduces practical new functionalities for the smart #1 and smart #3 models and once again underlines the brand's focus on comfort and user-friendly technology. Key features include 'Send t...

smart Offers Optimizations with Free Over-The-Air Update

With a comprehensive and free over-the-air (OTA) update, smart now offers more optimizations for an improved driving experience. With OTA 1.4.0, functions such as low energy regeneration and smart ...

iF Design and Red Dot: smart #3 Wins Prestigious Design Awards

At this year's presentations of the iF Design Award 2024 and the Red Dot Award 2024i, smart impressed the top-class juries. The brand received two internationally renowned awards in the "Product" c...

Sporty smart #3 SUV coupé Hits The Serpentines and Coastal Roads of Mallorca

During the first European large-scale test drive with the media, participants explored the rich and varied landscape of the Balearic island: a total of 120 journalists and content creators from 17 ...

smart #5 OTA Update Adds Apple Wallet Key and Enhanced Safety Features

Drivers of the smart #5 can now benefit from a new over-the-air update, that enables to unlock and start their vehicle directly with a digital key in Apple Wallet on iPhone and Apple Watch. The H...

smart #5 Premium Adds AWD-version as the Lineup Gets Updated with a New Black Collection and Colors

smart is introducing its latest model year update for the smart #1, #3 and #5.

smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."

Latest smart #5 Update Refines the Ride

smart is delivering a comprehensive over-the-air (OTA) update for the smart #51, which will be available for customers in European markets from the end of February.

smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards

The smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London. The victory sees the #5 follow in the footsteps of its fellow smart models, with th...

smart #5 named Safest Large SUV of 2025

The all-electric smart #5[1] has been awarded the Euro NCAP[2] “Best in Class” Award for Safest Large SUV of 2025. smart’s newest model earned a five-star Euro NCAP safety rating in September with ...

smart #5 Wins Red Dot Award for its Intuitive Human-Machine Interface

The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine...

Five Stars for smart #5: Highest Euro NCAP Score Among Large SUVs in 2025

The smart #51 has been awarded a five-star Euro NCAP2 (European New Car Assessment Programme) safety rating, achieving the highest overall score of all large SUVs tested in 2025 to date. It achiev...

smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility

smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 20251 in Munich with a dynamic Monday morning press conference. The event at the company’s IAA Summ...

smart Presents All-Electric Portfolio and New Keith Haring Art Car at IAA Mobility 2025

smart, the premium intelligent electric automotive brand, announces its participation in the renowned IAA Mobility 20251 automotive trade fair in Munich from September 8-14. In Munich, smart will s...

smart #5 Receives Red Dot Design Award

smart, the premium intelligent electric automotive brand, has received the Red Dot Design Award 2025 in the category Product Design with the smart #5 – the first-ever premium mid-size SUV from smar...

smart #5 Challenges Douro Valley’s Winding Roads and Steep Ascents

During the European media test drive of the first premium mid-size SUV from smart, participants explored the varied landscape of the Douro region in northern Portugal. In the course of two weeks, m...

Models

img-description

Company

img-description

smart #1

The all-electric compact SUV from smart

img-description

smart #2

The Urban Hero

img-description

smart #3

smart's first-ever sports utility coupé

img-description

smart #5

The most spacious and versatile mid-size SUV from smart

Receive smart news on your RSS reader.

Subscribe with RSS
Or subscribe through Atom URL manually
Search the entire smart Newsroom

Find news releases, media kits and clippings

Navigate to a media section