July 3, 2026
Company

Opening New Frontiers: smart Achieves 8% H1 Sales Increase with an Expanding Premium Lineup and Accelerated Global Fo...

smart achieved a solid 8% year-over-year sales increase in the first half of 2026, driven by strong global demand, and hit the milestone of 41 global markets and more than 700 sales outlets. Rooted in the “open your mind” brand claim, smart sets the tone for 2026 with the defining “Change of Perspectives” campaign, continuing to challenge expect...

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June 22, 2026
smart #2

smart Unveils Interior Design Concept and ECA Platform Details for The Upcoming smart #2

Following its highly acclaimed global debut at the Global Brand Event in Beijing, the smart Concept #2 arrives in Rome to showcase the design and technical direction of a purpose-built two-seater. ...

June 11, 2026
Company

Expanding the Premium Product Portfolio smart Launched the #6 EHD First in the Chinese Market

With a starting price of RMB 177,900, the smart #6 EHD premium fastback sedan officially launched first in the Chinese market. The arrival of the #6 EHD marks a strategic expansion of the brand’s p...

May 27, 2026
Company

smart Enters Argentina, Marking Its 41st Market in Accelerated Global Expansion

smart officially announces its return to Argentina, expanding its global business footprint to 41 countries and regions. In partnership with Prestige Auto S.A.U., the exclusive representative of Me...

April 24, 2026
Company

smart Showcases Expanded Premium Family at Auto Beijing 2026, Featuring Concept #2 and Launching Pre-orders for #6 EHD

smart is showcasing its comprehensively expanded premium vehicle lineup at Auto Beijing 2026 (Booth E404) from today. The smart Concept #2 makes its auto show debut, presenting a new vision for the...

April 22, 2026
Company

smart Debuts Concept #2 and Celebrates World Premiere of #6 EHD at Global Brand Event with “Change of Perspectives”

Challenging the world to embrace a "Change of Perspectives", smart accelerates its dynamic portfolio and strategic brand expansion at Global Brand Event held in Beijing. Concept #2 makes its global...

April 20, 2026
Company

Change of Perspectives: smart Previews New Two-Seater Design with Concept #2 and Premieres #6 EHD

smart releases first design impressions of the two-seater Concept #2, providing an exciting outlook on the reinvention of an urban icon with the upcoming smart #2. The brand announces the all-new s...

April 15, 2026
Company

smart Enters Costa Rica, Reaching the Milestone of 40 Global Markets

smart has expanded its global presence to 40 countries and regions, with the smart #1 and #3 expected to be launched locally in late April, marking a new milestone in its “Year of Opening New Front...

March 11, 2026
Company

smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand." The collaboration officially launches “Change of Perspectives” as smar...

February 14, 2026
Company

smart Automobile appoints Kang Yi as new Global CMO, succeeding Mandy Zhang

The board of directors of smart Automobile Co., Ltd. today announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief M...

February 10, 2026
smart #5

smart #5 Claims Six Major Awards in Global Launch Year

In its debut year on the world stage, the smart #5 has claimed 6 major awards – earning praise from critics, press, and drivers alike, and proving its broad international appeal.

January 23, 2026
smart #5

smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards

The all-electric smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London, UK. The victory sees the #5 follow in the footsteps of its fellow smar...

January 19, 2026

smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer

smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Merce...

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July 3, 2026
Company

Opening New Frontiers: smart Achieves 8% H1 Sales Increase with an Expanding Premium Lineup and Accelerated Global Fo...

June 11, 2026
Company

Expanding the Premium Product Portfolio smart Launched the #6 EHD First in the Chinese Market

May 27, 2026
Company

smart Enters Argentina, Marking Its 41st Market in Accelerated Global Expansion

April 24, 2026
Company

smart Showcases Expanded Premium Family at Auto Beijing 2026, Featuring Concept #2 and Launching Pre-orders for #6 EHD

April 22, 2026
Company

smart Debuts Concept #2 and Celebrates World Premiere of #6 EHD at Global Brand Event with “Change of Perspectives”

April 20, 2026
Company

Change of Perspectives: smart Previews New Two-Seater Design with Concept #2 and Premieres #6 EHD

April 15, 2026
Company

smart Enters Costa Rica, Reaching the Milestone of 40 Global Markets

March 11, 2026
Company

smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"

February 14, 2026
Company

smart Automobile appoints Kang Yi as new Global CMO, succeeding Mandy Zhang

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January 5, 2026
smart #5

smart Expands Global Reach in 2025, Set to Open New Frontiers in 2026

In 2025, premium EV brand smart expanded its global presence – entering new international markets, refining its product lineup, and strengthening its worldwide operations. The brand is stepping int...

October 17, 2025
smart #5

Further Expansion in Africa: smart Launches Full Product Family in Morocco

Through its strategic partnership with Auto Nejma, smart has launched the smart #1, #3, and #5 in Morocco. The launch marks the first time smart has introduced its full product portfolio simultaneo...

September 1, 2025
smart #3

smart Enters Saudi Arabia Market Through Strategic Partnership with Juffali Automotive Company

smart is expanding its presence in the Middle East with entry into the Saudi Arabian market through a strategic partnership with Juffali Automotive Company, an automotive distributor with over six ...

June 23, 2025
smart #5

smart Drives Forward in the Year of Enhancing Global Operation 7 New Global Markets and Expanded Product Offerings

As smart advances through 2025 - the year of enhancing global operation – the premium electric automotive brand continues to drive innovation across global markets through strategic partnerships an...

May 27, 2025
smart #5

Partnering with Auto Nejma smart Expanded Its Business Network into Morocco

Continuing its expansion into MENA (Middle East and North Africa) markets, smart today announced its entry into Morocco through the partnership with Auto Nejma, the country's distinguished automoti...

April 15, 2025
smart #3

Expanding Global Market Presence smart Announces New Zealand Launch of the smart #1 and #3

smart has officially introduced its premium all-electric SUV lineup to New Zealand through a strategic partnership with Armstrong's, one of the country's largest independent automotive groups. The...

March 18, 2025
smart #3

Enhancing the partnership with Inchcape in Latin America smart Expanded Its Business Network into Colombia, Uruguay a...

Following the launch of smart #1 and #3 in Chile in January, today, the new-premium intelligent auto brand, smart announced a strategic partnership with Inchcape, a global automotive distribution l...

February 18, 2025
smart #3

The Business Network Coverage Increased to 34 Countries and Regions smart Partners with TGF Group to Expand into Leba...

Today, the new-premium intelligent auto brand, smart announced further expansion of its Middle Eastern business by partnering with T. Gargour & Fils Group to introduce the new generation of smart p...

January 24, 2025
smart #3

Enhancing Global Business Operation in 2025 smart Plans to Expand into Over 10 New Overseas Markets

In 2024, smart introduced the "open your mind" brand claim, launched new products, entered new markets, and achieved R&D breakthroughs in intelligent cabin and driving technologies, further solidif...

January 20, 2025
smart #3

open your mind to New Wonders smart Announces Egypt Launch of the smart #1 and #3 at the Iconic Pyramids

smart, the new-premium intelligent and all-electric auto brand, today made history with the launch of smart #1 and smart #3 in Cairo, Egypt. This spectacular event, held against the backdrop of the...

January 9, 2025
smart #3

open your mind to New Frontiers smart Announces Launch of the smart #1 and #3 in Chile

Today, smart reached another history in its global business expansion by launching smart #1 and smart #3 in Santiago, Chile, in partnership with Kaufmann Group, a well-established family-owned dist...

October 24, 2024
smart #3

open your mind to new heights smart Announces UAE Launch of the smart #1 and #3 at Dubai’s Burj Khalifa

smart was born with the vision of exploring the best solutions for future urban mobility and is showcasing its new brand claim, ‘open your mind’, on the global stage. A spectacular event and light ...

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June 22, 2026
smart #2

smart Unveils Interior Design Concept and ECA Platform Details for The Upcoming smart #2

January 5, 2026
smart #5

smart Expands Global Reach in 2025, Set to Open New Frontiers in 2026

December 15, 2025
smart #2

smart #2 Advances Real-World Testing on All-New Electric Compact Architecture

The reinvention of smart's iconic city car is accelerating as the all-electric #2 advances through real-world testing of its Electric Compact Architecture (ECA). To validate this all-new proprietar...

September 2, 2025
smart #2

smart Confirms Reinvention of Iconic City Car

smart has made a big decision in favor of a small vehicle: The premium intelligent electric automotive brand will create an all-new city two-seater. The smart #2 will extend the product portfolio o...

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January 5, 2026
smart #5

smart Expands Global Reach in 2025, Set to Open New Frontiers in 2026

October 17, 2025
smart #5

Further Expansion in Africa: smart Launches Full Product Family in Morocco

September 9, 2025
smart #5

smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility

smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 2025 in Munich with a lively Monday morning press conference. The event at the company’s IAA Summit...

September 1, 2025
smart #3

smart Enters Saudi Arabia Market Through Strategic Partnership with Juffali Automotive Company

August 6, 2025
smart #3

#3 BRABUS Earns Spot in The Australian's 'Hot 25 Cars of the Year'

The smart #3 BRABUS has been named one of the 'Hot 25 Cars of the Year' by renowned motoring critics, Jeremy Clarkson and Stephen Corby. The duo unveiled their selection of the 25 most impressive c...

July 25, 2025
smart #3

Further Expansion in Latin America smart #1 and #3 are Launched in Colombia

Today, smart has officially launched the smart #1 and smart #3 in Colombia. It follows the brand’s announcement earlier this year to enter Latin American markets through a strategic partnership wit...

June 23, 2025
smart #5

smart Drives Forward in the Year of Enhancing Global Operation 7 New Global Markets and Expanded Product Offerings

May 27, 2025
smart #5

Partnering with Auto Nejma smart Expanded Its Business Network into Morocco

April 23, 2025
smart #5

open your mind to the Power of Firsts - smart Debuts Its #3 Keith Haring Art Car Globally, Launches #5 BRABUS and #5 ...

smart is showcasing its expanded premium vehicle lineup from today at the 21st Shanghai International Automobile Industry Exhibition (Booth 4A03), with the global debut of the smart #3 Keith Haring...

April 18, 2025
smart #3

open your mind to True Street Art The smart #3 Keith Haring Art Car to Debut at Auto Shanghai

smart, the premium intelligent auto brand, is showcasing its artistic and co-creative brand genes by announcing the unveiling of an all-new art collaboration. The smart #3 Keith Haring Art Car is s...

April 15, 2025
smart #3

Expanding Global Market Presence smart Announces New Zealand Launch of the smart #1 and #3

smart has officially introduced its premium all-electric SUV lineup to New Zealand through a strategic partnership with Armstrong's, one of the country's largest independent automotive groups. The...

March 18, 2025
smart #3

Enhancing the partnership with Inchcape in Latin America smart Expanded Its Business Network into Colombia, Uruguay a...

View news archive

February 10, 2026
smart #5

smart #5 Claims Six Major Awards in Global Launch Year

In its debut year on the world stage, the smart #5 has claimed 6 major awards – earning praise from critics, press, and drivers alike, and proving its broad international appeal.

January 23, 2026
smart #5

smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards

January 15, 2026
smart #5

smart #5 Named Safest Large SUV of 2025 with Euro NCAP "Best in Class" Award

The all-electric smart #5* has been awarded the Euro NCAP “Best in Class” Award for Safest Large SUV of 2025. smart’s newest model earned a five-star Euro NCAP safety rating in September with the t...

January 5, 2026
smart #5

smart Expands Global Reach in 2025, Set to Open New Frontiers in 2026

December 23, 2025
smart #5

smart #5 awarded Car of the Year 2026 in Norway

In its premiere year in Europe, the smart #5 has been named Norway’s Car of the Year 2026. The latest addition to the smart product portfolio claimed a decisive victory in the Car of the Year awar...

October 22, 2025
smart #5

smart #5 Wins Red Dot Award for its Intuitive Human-Machine Interface

The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine...

October 17, 2025
smart #5

Further Expansion in Africa: smart Launches Full Product Family in Morocco

September 16, 2025
smart #5

Five Stars for smart #5: Highest Euro NCAP Score Among Large SUVs in 2025

The smart #5* has been awarded a five-star Euro NCAP safety rating – with the highest overall score of any model tested in the large SUV category in 2025. This top-ranking performance reflects smar...

September 9, 2025
smart #5

smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility

August 19, 2025
smart #5

smart Presents All-Electric Portfolio and New Keith Haring Art Car at IAA Mobility 2025

smart, the premium intelligent electric automotive brand, will showcase its complete vehicle portfolio at IAA Mobility 2025 in Munich from September 8-14. The event will mark the first presence of ...

July 16, 2025
smart #5

open your mind to Infinite Potential smart and Trek Co-create the One-of-a-Kind smart #5

Premium intelligent electric automotive brand smart has extended its partnership with Trek, co-creating a one-of-a-kind smart #5 to celebrate this cycling season. The car’s paint scheme draws insp...

July 9, 2025
smart #5

smart #5 Receives Red Dot Design Award

smart, the premium intelligent electric automotive brand, today announced that the smart #5, the first-ever premium mid-size SUV from smart, has been awarded the 2025 Red Dot Design Award in the Pr...