smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"
smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand." The collaboration officially launches “Change of Perspectives” as smart’s global brand campaign for 2026. The premium mid-size SUV smart #5 takes center stage as Jessie J's co-star and collaborator in new brand film.
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