René Müller

smart Europe GmbH

Chief Operating Officer


Rene Müller_edited







René Müller, who joined smart Europe in 2020, has been serving as the Acting COO since February 2023. In a leadership role, he drives pan-European sales processes, enhances smart Europe's brand presence and value sustainably. He shaped the current direct sales model and established ten country subsidiaries.  He also laid the foundation for smart fleet sales in Europe. René influenced the omnichannel customer journey and leads an international team with an intercultural approach. As an expert in e-mobility and digitalization, he combines two leading fields at smart Europe. Before smart, he held various management roles at Daimler and BMW, focusing on “Cars”, “Vans”, B2B sales, leading sales locations, and change management.