smart times is back: smart celebrates 25-year anniversary with the smart community at Glücksgefühle Music Festival


To celebrate the 25th anniversary, smart opens a new chapter for the well-established smart times event for its loyal community of brand enthusiasts, collectors and fans.

The revival of smart times will be celebrated at the Glücksgefühle Music Festival from 14.-17. September 2023 at the Hockenheimring in Germany.

As part of Germany’s biggest music festival, which attracts over 100.000 visitors, smart enthusiasts can experience the renewed brand and come together to celebrate their automotive passion.

smart Times

14. August 2023, Leinfelden-Echterdingen, Germany. 25 Years ago, smart made mobility history with the introduction of the first fortwo model. Since then, smart has always been close to the community of brand enthusiasts and offers a platform where forward-thinkers meet and help shape the future: smart times, where the brand has been consistently uniting smart fans since 2001. To celebrate its 25th anniversary, smart is opening a new chapter in the history of the traditional event: smart times will take place at Glücksgefühle Music Festival from 14.-17. September.

smart times at Glücksgefühle Festival official teaser

“We are excited to cordially invite all smart enthusiasts — both past and present — from all across Europe to join us at the Hockenheimring in Germany. The existing record for the highest attendance at smart times was set in 2016, when over 3.000 smart fans came together in Hamburg, Germany. This year’s event is set to be the greatest celebration of our automotive passion to date - with over 100.000 visitors at Germany's biggest music festival.” 

Dirk Adelmann, CEO smart Europe GmbH

In addition to 40 hours of live music performed by renowned Pop- Rock-, Hip Hop- and EDM artists, there will be many highlights tailored specifically to the family of smart fans, including smart #1 test drives at the test drive area of the world-famous Hockenheimring and an open-air cinema powered by smart. Moreover, smart will host a large booth in the middle axis of the festival with a variety of different activations. At night, the smart times booth provides the perfect backdrop for an exciting after-party. 

At the booth, visitors will also be able to take a peek at the all-new smart #3 , which will first be presented to European audiences during the IAA just one week before the festival. Furthermore, smart will present its new coffee table book “Always unconventional”, that recalls the brand’s significant achievements and captivates with visionary narratives, artistic displays, and fascinating visuals - whether you appreciate the iconic classic style for smart fortwo and smart forfour, the cutting-edge technology of the new generation of smart vehicles or the performance of BRABUS models. 
The smart community will have access to a dedicated camping- and parking-area right outside the Hockenheimring. Besides various fun activities offered on site, the community will be able to connect at the beverage cooling stations. 


Press contact:

Lisa Trittler
Email: eu.communications@smart.com