smart times is back: smart celebrates 25-year anniversary with the smart community at Glücksgefühle Music Festival

14. August 2023, Leinfelden-Echterdingen, Germany. 25 Years ago, smart made mobility history with the introduction of the first fortwo model. Since then, smart has always been close to the community of brand enthusiasts and offers a platform where forward-thinkers meet and help shape the future: smart times, where the brand has been consistently uniting smart fans since 2001. To celebrate its 25th anniversary, smart is opening a new chapter in the history of the traditional event: smart times will take place at Glücksgefühle Music Festival from 14.-17. September.

In addition to 40 hours of live music performed by renowned Pop- Rock-, Hip Hop- and EDM artists, there will be many highlights tailored specifically to the family of smart fans, including smart #1 test drives at the test drive area of the world-famous Hockenheimring and an open-air cinema powered by smart. Moreover, smart will host a large booth in the middle axis of the festival with a variety of different activations. At night, the smart times booth provides the perfect backdrop for an exciting after-party. 

At the booth, visitors will also be able to take a peek at the all-new smart #3 , which will first be presented to European audiences during the IAA just one week before the festival. Furthermore, smart will present its new coffee table book “Always unconventional”, that recalls the brand’s significant achievements and captivates with visionary narratives, artistic displays, and fascinating visuals - whether you appreciate the iconic classic style for smart fortwo and smart forfour, the cutting-edge technology of the new generation of smart vehicles or the performance of BRABUS models. 
The smart community will have access to a dedicated camping- and parking-area right outside the Hockenheimring. Besides various fun activities offered on site, the community will be able to connect at the beverage cooling stations.