smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"
smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."
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Latest smart #5 Update Refines the Ride
smart is delivering a comprehensive over-the-air (OTA) update for the smart #51, which will be available for customers in European markets from the end of February.
Beyond the Freezing Point: Testing smart in Iceland's Winter Extremes
The European R&D team of smart ventures to frozen lakes and deep snow to prove that electric mobility can thrive where nature shows no mercy.
smart Automobile appoints Kang Yi as new Global CMO as of April 2026
he board of directors of smart Automobile Co., Ltd. announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketin...
smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards
The smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London. The victory sees the #5 follow in the footsteps of its fellow smart models, with th...
Bringing brand, products and its communication together: Xuan-Zheng Goh to shape smart Europe’s image with a unique t...
From market specific regulations to electrification and digital disruption, working in Product Management, Marketing, and Communication in Europe’s automotive industry is a daily exercise in comple...
smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer
smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Merce...
smart #5 named Safest Large SUV of 2025
The all-electric smart #5[1] has been awarded the Euro NCAP[2] “Best in Class” Award for Safest Large SUV of 2025. smart’s newest model earned a five-star Euro NCAP safety rating in September with ...
smart #2 Begins Testing on Innovative Electric Platform
The reinvention of smart's iconic city car is accelerating as the all-electric #2 advances through real-world testing of its Electric Compact Architecture (ECA). To validate this all-new proprietar...
smart Sustainability Report 2024
smart has published its Sustainability Report 2024, highlighting the brand’s progress on the journey toward fully carbon-neutral vehicles by 2045. Since 2019, smart has been exclusively producing a...
smart #5 Wins Red Dot Award for its Intuitive Human-Machine Interface
The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine...
Five Stars for smart #5: Highest Euro NCAP Score Among Large SUVs in 2025
The smart #51 has been awarded a five-star Euro NCAP2 (European New Car Assessment Programme) safety rating, achieving the highest overall score of all large SUVs tested in 2025 to date. It achiev...
IAA Mobility 2025: smart Lights Up Munich – with Innovation, Emotion, and Electrifying Highlights
At this year’s IAA Mobility, smart was right at the center of attention. In the heart of Munich, the pioneer of intelligent mobility for urban environments and beyond showcased the current state of...
smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"
smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."
smart Automobile appoints Kang Yi as new Global CMO as of April 2026
he board of directors of smart Automobile Co., Ltd. announced that Kang Yi, current Head of Sales and Marketing at Mercedes-Benz Auto Finance Ltd., will succeed Mandy Zhang as Global Chief Marketin...
Bringing brand, products and its communication together: Xuan-Zheng Goh to shape smart Europe’s image with a unique t...
From market specific regulations to electrification and digital disruption, working in Product Management, Marketing, and Communication in Europe’s automotive industry is a daily exercise in comple...
smart Europe announces CEO transition from Dirk Adelmann to Wolfgang Ufer
smart Europe announces that Wolfgang Ufer, currently responsible for smart in Germany, will assume leadership of smart Europe effective March 1, 2026. He succeeds Dirk Adelmann, who will join Merce...
smart Sustainability Report 2024
smart has published its Sustainability Report 2024, highlighting the brand’s progress on the journey toward fully carbon-neutral vehicles by 2045. Since 2019, smart has been exclusively producing a...
Kick Off for Integrated Campaign in Europe for the New smart #5 with Fresh Agency Line-Up
smart Europe has optimized and repositioned its organizational structure in terms of marketing and communication for an effective approach towards its omnichannel target groups. In an intensive pit...
smart Encourages European Community: “Never silent. Use your vote!"
True to its values, smart is actively encouraging society to shape the future of Europe. By joining the “We stand for values” alliance, the company is taking another important step in making sustai...
smart Becomes Mobility Partner of FC St. Pauli
From March 7, 2024, smart will be the official mobility partner of the traditional sports club FC St. Pauli. This partnership marks an important step for smart on its way to making sustainable and ...
smart Europe GmbH is now a certified Great Place to Work®
#1 on the road, #1 in working culture! smart Europe GmbH is a certified Great Place to Work®
Elevated Exclusivity and Dynamics for smart #1 and #3 with New BRABUS Monoblock Wheels
As the latest highlight of the partnership between smart and BRABUS, the all-electric brand now offers new 19- and 20-inch BRABUS rims for an even more individual design of the smart #1 and smart #...
More Convenience and Driving Pleasure: smart Delivers Sixth Free Over-The-Air Update
smart introduces practical new functionalities for the smart #1 and smart #3 models and once again underlines the brand's focus on comfort and user-friendly technology. Key features include 'Send t...
smart Excites Music Fans at the GLÜCKSGEFÜHLE Festival 2024
At this year's GLÜCKSGEFÜHLE Festival from September 12 to 15, smart was once again present as a mobility partner and with an extensive brand presence. 200,000 fans from all over Europe were able t...
smart Offers Optimizations with Free Over-The-Air Update
With a comprehensive and free over-the-air (OTA) update, smart now offers more optimizations for an improved driving experience. With OTA 1.4.0, functions such as low energy regeneration and smart ...
Extension of smart #1 Model Range with Pure and Pure+ Lines
smart is expanding its product portfolio with two more lines of the all-electric smart #1, offering premium comfort, advanced technology, and exceptional safety at a competitive price point.
smart #1 Named Best Small Electric SUV at 2024 What Car? Awards
The smart #1 has claimed the title of best Small Electric SUV at the prestigious 2024 What Car? Awards. The recognition is the latest in a series of accolades for the all-electric SUV since its lau...
smart #1 wins Goldenes Lenkrad 2023
On November 7, the smart #1 was awarded the "Goldenes Lenkrad" (German for: "Golden Steering Wheel") in the category "Best Car under 50,000 euros".
smart expands #1 line choices: the attractive entry-line Pro starts at € 37,490 in Germany
With the smart #1 Pro, smart adds an attractive entry-level line to its product portfolio, bringing the total number of variants to six. The new addition increases the diversity of smart’s range in...
smart times is back: smart celebrates 25-year anniversary with the smart community at Glücksgefühle Music Festival
25 Years ago, smart made mobility history with the introduction of the first fortwo model. Since then, smart has always been close to the community of brand enthusiasts and offers a platform where ...
25 years smart: the iconic car brand reinvents itself with a clear commitment to sustainable mobility
More than 9,000 days of smart and on the occasion of its 25th anniversary the pioneering brand looks back on numerous milestones of a colorful career in the automobile industry. From fearlessly ret...
Introducing more all-wheel drive options for the smart #1
After the successful market launch in Germany and an ever-increasing availability and delivered cars for customers, with the Pulse smart announces the adventurous variant of the #1 that will hit Eu...
Juries convinced: smart #1 receives Red Dot Award and iF Design Award for outstanding design
The all-new smart #1 has been awarded two prestigious design prizes by international expert juries. In addition to the Red Dot Award for product design, the premium all-electric compact SUV won the...
smart #2 Begins Testing on Innovative Electric Platform
The reinvention of smart's iconic city car is accelerating as the all-electric #2 advances through real-world testing of its Electric Compact Architecture (ECA). To validate this all-new proprietar...
smart Confirms Reinvention of Iconic City Car
smart has made a big decision in favor of a small vehicle: The premium intelligent electric automotive brand will create a new city two-seater. The smart #2 will extend the product portfolio of the...
Elevated Exclusivity and Dynamics for smart #1 and #3 with New BRABUS Monoblock Wheels
As the latest highlight of the partnership between smart and BRABUS, the all-electric brand now offers new 19- and 20-inch BRABUS rims for an even more individual design of the smart #1 and smart #...
More Convenience and Driving Pleasure: smart Delivers Sixth Free Over-The-Air Update
smart introduces practical new functionalities for the smart #1 and smart #3 models and once again underlines the brand's focus on comfort and user-friendly technology. Key features include 'Send t...
smart Offers Optimizations with Free Over-The-Air Update
With a comprehensive and free over-the-air (OTA) update, smart now offers more optimizations for an improved driving experience. With OTA 1.4.0, functions such as low energy regeneration and smart ...
iF Design and Red Dot: smart #3 Wins Prestigious Design Awards
At this year's presentations of the iF Design Award 2024 and the Red Dot Award 2024i, smart impressed the top-class juries. The brand received two internationally renowned awards in the "Product" c...
Sporty smart #3 SUV coupé Hits The Serpentines and Coastal Roads of Mallorca
During the first European large-scale test drive with the media, participants explored the rich and varied landscape of the Balearic island: a total of 120 journalists and content creators from 17 ...
European Premiere of smart #3 and World Premiere of 25th Anniversary Edition
With the all-electric #3, smart is adding a stylish new member to its product family. Its European premiere is the highlight of smart’s presentation at this year's IAA Mobility, following an impres...
smart times is back: smart celebrates 25-year anniversary with the smart community at Glücksgefühle Music Festival
25 Years ago, smart made mobility history with the introduction of the first fortwo model. Since then, smart has always been close to the community of brand enthusiasts and offers a platform where ...
25 years smart: the iconic car brand reinvents itself with a clear commitment to sustainable mobility
More than 9,000 days of smart and on the occasion of its 25th anniversary the pioneering brand looks back on numerous milestones of a colorful career in the automobile industry. From fearlessly ret...
smart unveils the all-new #3: The iconic brand’s first ever sports utility coupé celebrates world premiere
smart has officially launched its first-ever sports utility coupé, the smart #3, at an exclusive brand event during the Auto Shanghai. The design of the smart #3 represents an even sportier interpr...
Shaped by efficient air flow: New smart #3 body shape enables low drag coefficient
The all-electric car brand smart has released additional details of its upcoming and intelligent premium SUV-coupé #3. It was developed to feature world-class aerodynamics, combining excellent perf...
Design details of the all-new smart #3 officially unveiled
The intelligent, all-electric, premium car brand smart, has released preliminary design details and the official name of the second model launching since the brand’s renewal. The new smart #3 is an...
smart and Jessie J Team Up for Brand Campaign "Change of Perspectives"
smart announces a global partnership with multi-platinum UK singer-songwriter Jessie J, who joins as a "friend of the brand."
Latest smart #5 Update Refines the Ride
smart is delivering a comprehensive over-the-air (OTA) update for the smart #51, which will be available for customers in European markets from the end of February.
smart #5 crowned Family Electric SUV of the Year at 2026 What Car? Awards
The smart #5 has been crowned Family Electric SUV of the Year at the prestigious What Car? Awards 2026 in London. The victory sees the #5 follow in the footsteps of its fellow smart models, with th...
smart #5 named Safest Large SUV of 2025
The all-electric smart #5[1] has been awarded the Euro NCAP[2] “Best in Class” Award for Safest Large SUV of 2025. smart’s newest model earned a five-star Euro NCAP safety rating in September with ...
smart #5 Wins Red Dot Award for its Intuitive Human-Machine Interface
The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine...
Five Stars for smart #5: Highest Euro NCAP Score Among Large SUVs in 2025
The smart #51 has been awarded a five-star Euro NCAP2 (European New Car Assessment Programme) safety rating, achieving the highest overall score of all large SUVs tested in 2025 to date. It achiev...
smart Sets IAA 2025 in Motion with Strong Impulses for the Future of Mobility
smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 20251 in Munich with a dynamic Monday morning press conference. The event at the company’s IAA Summ...
smart Presents All-Electric Portfolio and New Keith Haring Art Car at IAA Mobility 2025
smart, the premium intelligent electric automotive brand, announces its participation in the renowned IAA Mobility 20251 automotive trade fair in Munich from September 8-14. In Munich, smart will s...
smart #5 Receives Red Dot Design Award
smart, the premium intelligent electric automotive brand, has received the Red Dot Design Award 2025 in the category Product Design with the smart #5 – the first-ever premium mid-size SUV from smar...
smart #5 Challenges Douro Valley’s Winding Roads and Steep Ascents
During the European media test drive of the first premium mid-size SUV from smart, participants explored the varied landscape of the Douro region in northern Portugal. In the course of two weeks, m...
A Lasting Moment: smart #5 BRABUS Debuts at Milan Design Week
The world premiere of the smart #5 BRABUS was a celebration for lovers of modern design. The event, which took place against the backdrop of Milan Design Week, unveiled smart's first all-electric m...
Made to Stand Out: World Premiere of the smart #5 BRABUS
smart is once again setting standards in the premium segment of electric mobility. With the world premiere of the smart #5 BRABUS, the brand is unveiling its new top-end product in the all-electric...
